Bespoke Branding Experience
Starting at
$
1,800
About this service
Summary
FAQs
What is brand design and why is it important for my business?
Brand design involves creating a unique symbol or graphic representation that visually represents your brand. It's crucial for businesses as it serves as the cornerstone of your visual identity, helping to establish brand recognition and communicate your values to your audience.
How do you begin the visual identity process?
I start by conducting thorough research into your industry, target audience, and competitors to understand your brand's unique positioning. This informs the initial concept development phase, where we sketch out ideas based on insights gathered.
How many initial concepts do you typically present, and how do I provide feedback?
I typically present 1-3 initial logo concepts for your review depends on the package you choose, your feedback is crucial in guiding the direction of the design process.
How long does the logo design process take from start to finish?
The timeline can vary depending on the complexity of the project and the number of revisions required. Generally, the process takes anywhere from 2 to 7 weeks depends of the package you choose including initial concepts, revisions, and finalization.
Can you assist with implementing the logo across different marketing materials and platforms?
Certainly! I can provide guidance on how to effectively implement your logo across various marketing materials, including business cards, signage, websites, social media, and more.
What file formats will I receive upon completion of the logo design?
You will receive your final logo in various formats, including vector formats (such as .ai and .eps) for scalability and raster formats (such as .jpg and .png) for web and print use. I also provide guidelines on how to use the logo effectively across different mediums.
What if I'm not satisfied with the initial concepts presented?
My goal is to ensure your complete satisfaction with the final product. If you're not satisfied with the initial concepts, I'll work closely with you to understand your feedback and make the necessary revisions until we achieve a design that exceeds your expectations.
What are the payment terms for the logo design process?
The payment will be on a two-part structure. Upon agreement to proceed with the project, a 40% will be required upfront to initiate the design process. The remaining balance will be due upon completion and final delivery of the logo design files. This payment arrangement ensures a fair and transparent process for both parties.
Will I have ownership of the final logo design?
Yes, upon completion of the project and full payment, you will have full ownership rights to the final logo design. I will provide you with the necessary files and documentation to confirm your ownership.
What's included
Moodboard
Create two inspirationals visual moodboards that captures the mood, style, and values of the brand. This may include images, textures, patterns, and graphic elements that serve as references for further development of the visual identity.
Primary and Secondary Logo Design
Develop two mains logo that encapsulates the essence of the brand or business. This primary logo should be versatile and easily recognizable across various physical and digital platforms. In addition to the primary logo, create variations or derivatives tailored for specific uses. These secondary logos can be adapted for different formats or applications, such as social media icons, watermarks, or mobile apps. Provide up to four rounds of revisions to refine the chosen concept. This includes adjustments to colors, fonts, layout, and other design elements based on client feedback, after the initial rounds of revisions, any additional revisions or major changes beyond the scope of the agreed-upon concepts will be subject to additional charges.
Color Palette
Establish a cohesive and visually appealing color palette that reflects the brand's identity. This may include primary and secondary colors, as well as shades and tints for different usage contexts.
Typography
Select typefaces that align with the brand's personality and image. This could involve a combination of fonts for headlines, body text, and specific design elements.
Brand pattern
Designing three custom patterns or textures that reinforce the brand's visual identity. Patterns can be used across various collateral such as stationery, packaging, and digital assets.
Brand-guidelines
Brand guidelines provide a comprehensive framework for maintaining consistency and impact across all aspects of brand identity, from logo usage and color palette to typography and imagery style, meticulously crafted guidelines ensure cohesive visual representation. Clear and concise directives empower teams to confidently communicate the brand's essence across channels, fostering trust and recognition among audiences.
Social media
Creating four social media posts. Social media is a strategic tool for increasing brand visibility, engagement, and ultimately, fostering brand growth. Leveraging social media effectively is essential in today's digital landscape to establish brand authority, connect with the target audience, and cultivate a strong brand presence.
Print (optionnal)
Creation of business cards and letterheads for print. These collateral pieces complement the brand's identity and ensure consistency across all touchpoints, both online and offline. Crafting professional business cards and letterheads further strengthens brand recognition and leaves a lasting impression on clients and stakeholders.
Additional Merchandise Design (Optional Add-On)
Creation of custom merchandise such as t-shirts, badges, stickers, tote bags, and coasters. These unique items serve as tangible extensions of the brand identity, providing opportunities for increased visibility and engagement. Please note that the design and production of merchandise are available as optional add-ons and may incur additional costs.
Duration
7 weeks
Skills and tools
Industries