Bespoke Branding Experience

Ilias Zarrouk

(0)

Starting at

1,800

About this service

Summary

As an Art Director specializing in branding, I offer a comprehensive suite of services aimed at crafting unique visual identities tailored to each client's needs. What sets my approach apart is the careful balance of strategic insight and creative innovation, ensuring that every design element not only captures attention but also resonates deeply with the target audience.

From the initial stages of ideation to the final delivery of assets, I prioritize collaboration and client input, ensuring that the resulting visual identity reflects the brand's essence and values authentically. Whether it's through the development of primary and secondary logos, the curation of cohesive color palettes and typography selections, or the creation of engaging mood boards and patterns, I bring a meticulous attention to detail and a passion for storytelling to every project.

What makes my services unique is not just the final deliverables, but the holistic approach I take in guiding clients through the process of defining and refining their brand's visual presence. By combining artistic vision with strategic thinking, I empower brands to make a lasting impact in today's competitive landscape.

Process

Benchmark :

I delve into market research, exploring competitors' visual identities and industry trends to draw inspiration gathering insights fuels my creative process, guiding me towards innovative design solutions.

Moodboard Creation :

Curating a moodboard becomes my canvas for capturing the desired aesthetic, blending imagery, color schemes, and typography samples.

Visual identity :

I start sketching initial concepts ignites the spark for logo creation, where I transform ideas into impactful visuals, my goal is to craft a primary logo that resonates deeply while offering versatility for various applications.

Color palette selection :

Selecting a cohesive color palette is a journey of exploration, where I harmonize hues to reflect the brand's personality. Each color choice is deliberate, evoking emotions and creating visual coherence across platforms.

Typography Choice :

Typography is more than just selecting fonts; it's about capturing the brand's voice and enhancing readability. I carefully pair typefaces to convey the desired tone and ensure consistency in messaging.

Pattern Creation :

Designing custom patterns adds depth and texture to the brand identity, infusing it with visual interest. Patterns can be used across various collateral such as stationery, packaging, and digital assets.

Social Media Creation :

Two engaging social media posts will be designed for your brand. These posts will maintain consistency with your brand's look and feel, aiding in audience connection, brand awareness, and achieving marketing goals across social platforms.

Presentation of Visual Identity :

I emphasize the story behind the visual identity, highlighting how it reflects the brand's values, aspirations, and unique positioning in the market, utilizing visual aids, such as mockups and brand applications, I demonstrate how the identity translates across various touchpoints, from digital platforms to physical collateral.

FAQs

What is brand design and why is it important for my business?
Brand design involves creating a unique symbol or graphic representation that visually represents your brand. It's crucial for businesses as it serves as the cornerstone of your visual identity, helping to establish brand recognition and communicate your values to your audience.
How do you begin the visual identity process?
I start by conducting thorough research into your industry, target audience, and competitors to understand your brand's unique positioning. This informs the initial concept development phase, where we sketch out ideas based on insights gathered.
How many initial concepts do you typically present, and how do I provide feedback?
I typically present 1-3 initial logo concepts for your review depends on the package you choose, your feedback is crucial in guiding the direction of the design process.
How long does the logo design process take from start to finish?
The timeline can vary depending on the complexity of the project and the number of revisions required. Generally, the process takes anywhere from 2 to 7 weeks depends of the package you choose including initial concepts, revisions, and finalization.
Can you assist with implementing the logo across different marketing materials and platforms?
Certainly! I can provide guidance on how to effectively implement your logo across various marketing materials, including business cards, signage, websites, social media, and more.
What file formats will I receive upon completion of the logo design?
You will receive your final logo in various formats, including vector formats (such as .ai and .eps) for scalability and raster formats (such as .jpg and .png) for web and print use. I also provide guidelines on how to use the logo effectively across different mediums.
What if I'm not satisfied with the initial concepts presented?
My goal is to ensure your complete satisfaction with the final product. If you're not satisfied with the initial concepts, I'll work closely with you to understand your feedback and make the necessary revisions until we achieve a design that exceeds your expectations.
What are the payment terms for the logo design process?
The payment will be on a two-part structure. Upon agreement to proceed with the project, a 40% will be required upfront to initiate the design process. The remaining balance will be due upon completion and final delivery of the logo design files. This payment arrangement ensures a fair and transparent process for both parties.
Will I have ownership of the final logo design?
Yes, upon completion of the project and full payment, you will have full ownership rights to the final logo design. I will provide you with the necessary files and documentation to confirm your ownership.

What's included

Moodboard
Create two inspirationals visual moodboards that captures the mood, style, and values of the brand. This may include images, textures, patterns, and graphic elements that serve as references for further development of the visual identity.
Primary and Secondary Logo Design
Develop two mains logo that encapsulates the essence of the brand or business. This primary logo should be versatile and easily recognizable across various physical and digital platforms. In addition to the primary logo, create variations or derivatives tailored for specific uses. These secondary logos can be adapted for different formats or applications, such as social media icons, watermarks, or mobile apps. Provide up to four rounds of revisions to refine the chosen concept. This includes adjustments to colors, fonts, layout, and other design elements based on client feedback, after the initial rounds of revisions, any additional revisions or major changes beyond the scope of the agreed-upon concepts will be subject to additional charges.
Color Palette
Establish a cohesive and visually appealing color palette that reflects the brand's identity. This may include primary and secondary colors, as well as shades and tints for different usage contexts.
Typography
Select typefaces that align with the brand's personality and image. This could involve a combination of fonts for headlines, body text, and specific design elements.
Brand pattern
Designing three custom patterns or textures that reinforce the brand's visual identity. Patterns can be used across various collateral such as stationery, packaging, and digital assets.
Brand-guidelines
Brand guidelines provide a comprehensive framework for maintaining consistency and impact across all aspects of brand identity, from logo usage and color palette to typography and imagery style, meticulously crafted guidelines ensure cohesive visual representation. Clear and concise directives empower teams to confidently communicate the brand's essence across channels, fostering trust and recognition among audiences.
Social media
Creating four social media posts. Social media is a strategic tool for increasing brand visibility, engagement, and ultimately, fostering brand growth. Leveraging social media effectively is essential in today's digital landscape to establish brand authority, connect with the target audience, and cultivate a strong brand presence.
Print (optionnal)
Creation of business cards and letterheads for print. These collateral pieces complement the brand's identity and ensure consistency across all touchpoints, both online and offline. Crafting professional business cards and letterheads further strengthens brand recognition and leaves a lasting impression on clients and stakeholders.
Additional Merchandise Design (Optional Add-On)
Creation of custom merchandise such as t-shirts, badges, stickers, tote bags, and coasters. These unique items serve as tangible extensions of the brand identity, providing opportunities for increased visibility and engagement. Please note that the design and production of merchandise are available as optional add-ons and may incur additional costs.