Signature Branding Suite

Ilias Zarrouk

(0)

Starting at

$

1,200

About this service

Summary

As an Art Director specializing in branding, I offer a comprehensive suite of services aimed at crafting unique visual identities tailored to each client's needs. What sets my approach apart is the careful balance of strategic insight and creative innovation, ensuring that every design element not only captures attention but also resonates deeply with the target audience.
From the initial stages of ideation to the final delivery of assets, I prioritize collaboration and client input, ensuring that the resulting visual identity reflects the brand's essence and values authentically. Whether it's through the development of primary and secondary logos, the curation of cohesive color palettes and typography selections, or the creation of engaging mood boards and patterns, I bring a meticulous attention to detail and a passion for storytelling to every project.
What makes my services unique is not just the final deliverables, but the holistic approach I take in guiding clients through the process of defining and refining their brand's visual presence. By combining artistic vision with strategic thinking, I empower brands to make a lasting impact in today's competitive landscape.

Process

Benchmark :
I delve into market research, exploring competitors' visual identities and industry trends to draw inspiration gathering insights fuels my creative process, guiding me towards innovative design solutions.
Moodboard Creation :
Curating a moodboard becomes my canvas for capturing the desired aesthetic, blending imagery, color schemes, and typography samples.
Visual identity :
I start sketching initial concepts ignites the spark for logo creation, where I transform ideas into impactful visuals, my goal is to craft a primary logo that resonates deeply while offering versatility for various applications.
Color palette selection :
Selecting a cohesive color palette is a journey of exploration, where I harmonize hues to reflect the brand's personality. Each color choice is deliberate, evoking emotions and creating visual coherence across platforms.
Typography Choice :
Typography is more than just selecting fonts; it's about capturing the brand's voice and enhancing readability. I carefully pair typefaces to convey the desired tone and ensure consistency in messaging.
Pattern Creation :
Designing custom patterns adds depth and texture to the brand identity, infusing it with visual interest. Patterns can be used across various collateral such as stationery, packaging, and digital assets.
Social Media Creation :
Two engaging social media posts will be designed for your brand. These posts will maintain consistency with your brand's look and feel, aiding in audience connection, brand awareness, and achieving marketing goals across social platforms.
Presentation of Visual Identity :
I emphasize the story behind the visual identity, highlighting how it reflects the brand's values, aspirations, and unique positioning in the market, utilizing visual aids, such as mockups and brand applications, I demonstrate how the identity translates across various touchpoints, from digital platforms to physical collateral.

FAQs

  • What is brand design and why is it important for my business?

    Brand design involves creating a unique symbol or graphic representation that visually represents your brand. It's crucial for businesses as it serves as the cornerstone of your visual identity, helping to establish brand recognition and communicate your values to your audience.

  • How do you begin the visual identity process?

    I start by conducting thorough research into your industry, target audience, and competitors to understand your brand's unique positioning. This informs the initial concept development phase, where we sketch out ideas based on insights gathered.

  • How many initial concepts do you typically present, and how do I provide feedback?

    I typically present 1-3 initial logo concepts for your review depends on the package you choose, your feedback is crucial in guiding the direction of the design process.

  • How long does the logo design process take from start to finish?

    The timeline can vary depending on the complexity of the project and the number of revisions required. Generally, the process takes anywhere from 2 to 7 weeks depends of the package you choose including initial concepts, revisions, and finalization.

  • Can you assist with implementing the logo across different marketing materials and platforms?

    Certainly! I can provide guidance on how to effectively implement your logo across various marketing materials, including business cards, signage, websites, social media, and more.

  • What file formats will I receive upon completion of the logo design?

    You will receive your final logo in various formats, including vector formats (such as .ai and .eps) for scalability and raster formats (such as .jpg and .png) for web and print use. I also provide guidelines on how to use the logo effectively across different mediums.

  • What if I'm not satisfied with the initial concepts presented?

    My goal is to ensure your complete satisfaction with the final product. If you're not satisfied with the initial concepts, I'll work closely with you to understand your feedback and make the necessary revisions until we achieve a design that exceeds your expectations.

  • What are the payment terms for the logo design process?

    The payment will be on a two-part structure. Upon agreement to proceed with the project, a 40% will be required upfront to initiate the design process. The remaining balance will be due upon completion and final delivery of the logo design files. This payment arrangement ensures a fair and transparent process for both parties.

  • Will I have ownership of the final logo design?

    Yes, upon completion of the project and full payment, you will have full ownership rights to the final logo design. I will provide you with the necessary files and documentation to confirm your ownership.

What's included

  • Moodboard

    Create two inspirationals visual moodboards that captures the mood, style, and values of the brand. This may include images, textures, patterns, and graphic elements that serve as references for further development of the visual identity.

  • Primary and Secondary Logo Design

    Develop three mains logo that encapsulates the essence of the brand or business. This primary logo should be versatile and easily recognizable across various physical and digital platforms. In addition to the primary logo, create variations or derivatives tailored for specific uses. These secondary logos can be adapted for different formats or applications, such as social media icons, watermarks, or mobile apps. Provide up to four rounds of revisions to refine the chosen concept. This includes adjustments to colors, fonts, layout, and other design elements based on client feedback, after the initial rounds of revisions, any additional revisions or major changes beyond the scope of the agreed-upon concepts will be subject to additional charges.

  • Color Palette

    Establish a cohesive and visually appealing color palette that reflects the brand's identity. This may include primary and secondary colors, as well as shades and tints for different usage contexts.

  • Typography

    Select typefaces that align with the brand's personality and image. This could involve a combination of fonts for headlines, body text, and specific design elements.

  • Brand pattern

    Designing two custom patterns or textures that reinforce the brand's visual identity. Patterns can be used across various collateral such as stationery, packaging, and digital assets.

  • Mini brand-guidelines

    Distilling the essence of the visual identity, mini-brand guidelines are created to offer clear and concise instructions for consistent brand representation. These guidelines encompass logo usage, color specifications, typography guidelines, and suggestions for pattern integration, empowering stakeholders to maintain brand cohesion across various touchpoints.

  • Social Media Post Creation

    Utilizing the established visual identity, engaging social media posts are crafted to resonate with the target audience and align with the brand's messaging. Each post maintains consistency in visual elements such as logos, colors, typography, and imagery while adapting to the unique requirements of different social media platforms. Two high-quality social media posts will be created to drive engagement, foster brand awareness, and support the brand's overall marketing objectives.

Duration

5 weeks

Skills and tools

Art Director
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Food and Beverage
Retail
Construction

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