Foundational Identity Bundle by Ilias ZarroukFoundational Identity Bundle by Ilias Zarrouk
Foundational Identity BundleIlias Zarrouk
Cover image for Foundational Identity Bundle
As an Art Director specializing in branding, I offer a comprehensive suite of services aimed at crafting unique visual identities tailored to each client's needs. What sets my approach apart is the careful balance of strategic insight and creative innovation, ensuring that every design element not only captures attention but also resonates deeply with the target audience.
From the initial stages of ideation to the final delivery of assets, I prioritize collaboration and client input, ensuring that the resulting visual identity reflects the brand's essence and values authentically. Whether it's through the development of primary and secondary logos, the curation of cohesive color palettes and typography selections, or the creation of engaging mood boards and patterns, I bring a meticulous attention to detail and a passion for storytelling to every project.
What makes my services unique is not just the final deliverables, but the holistic approach I take in guiding clients through the process of defining and refining their brand's visual presence. By combining artistic vision with strategic thinking, I empower brands to make a lasting impact in today's competitive landscape.

What's included

Moodboard
Create an inspirational visual moodboard that captures the mood, style, and values of the brand. This may include images, textures, patterns, and graphic elements that serve as references for further development of the visual identity.
Primary and Secondary Logo Design
Develop a main logo that encapsulates the essence of the brand or business. This primary logo should be versatile and easily recognizable across various physical and digital platforms. In addition to the primary logo, create variations or derivatives tailored for specific uses. These secondary logos can be adapted for different formats or applications, such as social media icons, watermarks, or mobile apps. Provide up to four rounds of revisions to refine the chosen concept. This includes adjustments to colors, fonts, layout, and other design elements based on client feedback, after the initial rounds of revisions, any additional revisions or major changes beyond the scope of the agreed-upon concepts will be subject to additional charges.
Color Palette
Establish a cohesive and visually appealing color palette that reflects the brand's identity. This may include primary and secondary colors, as well as shades and tints for different usage contexts.
Typography
Select typefaces that align with the brand's personality and image. This could involve a combination of fonts for headlines, body text, and specific design elements.
Brand pattern
Designing custom patterns or textures that reinforce the brand's visual identity. Patterns can be used across various collateral such as stationery, packaging, and digital assets.
FAQs

Starting at$700
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Logo Designer
Service provided by
Ilias Zarrouk Casablanca, Morocco
Foundational Identity BundleIlias Zarrouk
Starting at$700
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Logo Designer
Cover image for Foundational Identity Bundle
As an Art Director specializing in branding, I offer a comprehensive suite of services aimed at crafting unique visual identities tailored to each client's needs. What sets my approach apart is the careful balance of strategic insight and creative innovation, ensuring that every design element not only captures attention but also resonates deeply with the target audience.
From the initial stages of ideation to the final delivery of assets, I prioritize collaboration and client input, ensuring that the resulting visual identity reflects the brand's essence and values authentically. Whether it's through the development of primary and secondary logos, the curation of cohesive color palettes and typography selections, or the creation of engaging mood boards and patterns, I bring a meticulous attention to detail and a passion for storytelling to every project.
What makes my services unique is not just the final deliverables, but the holistic approach I take in guiding clients through the process of defining and refining their brand's visual presence. By combining artistic vision with strategic thinking, I empower brands to make a lasting impact in today's competitive landscape.

What's included

Moodboard
Create an inspirational visual moodboard that captures the mood, style, and values of the brand. This may include images, textures, patterns, and graphic elements that serve as references for further development of the visual identity.
Primary and Secondary Logo Design
Develop a main logo that encapsulates the essence of the brand or business. This primary logo should be versatile and easily recognizable across various physical and digital platforms. In addition to the primary logo, create variations or derivatives tailored for specific uses. These secondary logos can be adapted for different formats or applications, such as social media icons, watermarks, or mobile apps. Provide up to four rounds of revisions to refine the chosen concept. This includes adjustments to colors, fonts, layout, and other design elements based on client feedback, after the initial rounds of revisions, any additional revisions or major changes beyond the scope of the agreed-upon concepts will be subject to additional charges.
Color Palette
Establish a cohesive and visually appealing color palette that reflects the brand's identity. This may include primary and secondary colors, as well as shades and tints for different usage contexts.
Typography
Select typefaces that align with the brand's personality and image. This could involve a combination of fonts for headlines, body text, and specific design elements.
Brand pattern
Designing custom patterns or textures that reinforce the brand's visual identity. Patterns can be used across various collateral such as stationery, packaging, and digital assets.
FAQs

$700