Brand Identity Design

Pro

Donald F.

Starting at

1,500

About this service

Summary

The world doesn’t need another generic brand. It needs one that stands out, connects, and means something to the people it serves. That’s where I come in—I craft brands that feel real, intentional, and unforgettable. Together, we’ll shape something that not only looks great but speaks to your audience in a way that matters. Let’s build something worth remembering.

Process

BEFORE:

📝 Intro call & brand questionnaire: A cohesive brand identity isn’t just about visuals; it’s about ensuring your audience instantly connects with your brand’s essence. That’s why we start with the intro call and brand questionnaire—to align deeply on the vision and direction before bringing it to life.

🖼️ Moodboard: Based on information gathered in the brand questionnaire and how we feel the brand should look, we’ll explore two distinct creative directions (generally on Pinterest) to establish the foundation. From here, we’ll refine and choose the direction that best represents your brand.

PROJECT DAYS:

🎨 Magic Unleashed: With the creative direction set, I’ll craft your brand essentials—logo variations, color palette, and typography—ensuring that every element reinforces your vision. We’ll start with at least two concepts and refine them together until everything feels unmistakably yours.

🔄 Constant Communication: Throughout the days we will constantly communicate and make refinements to make it look perfect.

🖼️ Mocked-Up Designs: I will send you the mocked-up versions of the designs for your approval.

AFTER:

✔️ Finalized Brand Assets: Once all deliverables are approved, you'll receive all finalized brand assets in various file formats for seamless use.

📘 Brand Guidelines: Your personalized brand guidelines will be provided, ensuring you can effortlessly maintain your consistent look.

🚀 Ready to Launch: With the right brand assets and strategic guidelines in place, you're set to make a lasting impression. Whether launching a website, social media, or print materials, you’ll have everything needed for a seamless rollout!

What's included

Moodboard
The mood board is a super helpful way to align with how we want (you and me) the final brand identity to look. It’s actually more of a step than a deliverable.
Logo package
After aligning on the creative direction with want to take with the brand and finalizing the concept, you’ll get a full package with all versions of the logo separately (primary, secondary, logomark, logotype, etc) and in all file types needed (.svg, .png, .jpeg, etc).
Brand In Action
To better understand how the newly created brand will look in real life, I will create some brand applications aka mockups (up to 5), and share them with you for approval.
Brand Guidelines
Once we’re done with adjustments, I will put together a document summarizing your brand (brand statement, logo variations, colors, typography, and brand application) and how to properly use each element.

Example projects