What's included

• Moodboard

  The mood board is a super helpful way to align with how we want (you and me) the final brand identity to look. It’s actually more of a step than a deliverable.

• Logo package

  After aligning on the creative direction with want to take with the brand and finalizing the concept, you’ll get a full package with all versions of the logo separately (primary, secondary, logomark, logotype, etc) and in all file types needed (.svg, .png, .jpeg, etc).

• Brand In Action

  To better understand how the newly created brand will look in real life, I will create some brand applications aka mockups (up to 5), and share them with you for approval.

• Brand Guidelines

  Once we’re done with adjustments, I will put together a document summarizing your brand (brand statement, logo variations, colors, typography, and brand application) and how to properly use each element.