A logo has one job: to be remembered. This engagement builds a mark that stands apart in your category and keeps working as the business grows.

New businesses that need a professional mark from day one.

Established businesses whose logo looks dated, generic or too close to a competitor's.

Teams with a clear positioning who need that clarity translated into a symbol.

Not the right fit if you need colour, type and rules for applying the brand (see Brand Identity).

Week 1: Discover. A short brief, a review of your category and competitors, and a clear definition of what the mark needs to communicate. Week 2: Design. Two distinct concepts, each with a written rationale. Neither is a variation of the other. Week 3: Refine. Your chosen direction is refined, stress-tested at every size and prepared for use.

Primary logo, plus secondary mark or icon

Horizontal and stacked lockups

Colour, mono and reversed versions

Favicon and social avatar sizes

Print (EPS, PDF) and digital (SVG, PNG) files

A one-page usage sheet covering clear space, minimum size and what to avoid

$600, 50% to begin and 50% on completion. Two rounds of refinement are included.