Brand PositioningBen Hayes
For when you want to get customers, employees and stakeholders excited about your company's direction. Each Brand Document has a slightly different format depending on what a company already has in place, any particular challenges it needs to address, and how the document will be used internally.
What's included
Brand documents
- Brand story (150-200 words that dive into the world of our buyer - their wants and wishes, and how we fulfil them)
- Articulation of what the Brand does
- Core company values and how they’re applied (what the company expects from its team, but also what customers can expect from their experience with the company)
- Brand traits / attributes to help internal and external partners
- Outline of what the Brand doesn’t do and doesn’t stand for
- Brand’s purpose (why we go to work every day)
- Brand’s vision (what the world looks like if we get our purpose right)
Ben's other services
Starting at$3,500
Duration3 weeks
Tags
Google Docs
Microsoft Word
Brand Strategist
Copywriter
Service provided by
Ben Hayes London, UK
- 1
- Followers
Brand PositioningBen Hayes
Starting at$3,500
Duration3 weeks
Tags
Google Docs
Microsoft Word
Brand Strategist
Copywriter
For when you want to get customers, employees and stakeholders excited about your company's direction. Each Brand Document has a slightly different format depending on what a company already has in place, any particular challenges it needs to address, and how the document will be used internally.
What's included
Brand documents
- Brand story (150-200 words that dive into the world of our buyer - their wants and wishes, and how we fulfil them)
- Articulation of what the Brand does
- Core company values and how they’re applied (what the company expects from its team, but also what customers can expect from their experience with the company)
- Brand traits / attributes to help internal and external partners
- Outline of what the Brand doesn’t do and doesn’t stand for
- Brand’s purpose (why we go to work every day)
- Brand’s vision (what the world looks like if we get our purpose right)
Ben's other services
$3,500