Brand Positioning
Starting at
$
3,500
About this service
Summary
For when you want to get customers, employees and stakeholders excited about your company's direction. Each Brand Document has a slightly different format depending on what a company already has in place, any particular challenges it needs to address, and how the document will be used internally.
What's included
Brand documents
- Brand story (150-200 words that dive into the world of our buyer - their wants and wishes, and how we fulfil them) - Articulation of what the Brand does - Core company values and how they’re applied (what the company expects from its team, but also what customers can expect from their experience with the company) - Brand traits / attributes to help internal and external partners - Outline of what the Brand doesn’t do and doesn’t stand for - Brand’s purpose (why we go to work every day) - Brand’s vision (what the world looks like if we get our purpose right)
Duration
3 weeks
Skills and tools
Brand Strategist
Copywriter
Google Docs
Microsoft Word
Industries
Hospitality
Arts & Entertainment
Marketing