Tone of Voice Guidelines / Verbal Identity
Starting at
$
2,750
About this service
Summary
For when you want to give your team the structure of what to say and how to say it.
What's included
Tone of Voice Guidelines / Verbal Identity
- Who are we speaking to? - What do we say? - How do we say it? (Writing principles with example copy.) - Communication channels: example copy for each i.e. email subject lines, Instagram account description, PR headline etc. - Writing conventions: greetings, capitalisation, headlines etc. - Glossary of Brand terms - Phrases to use and avoid
Duration
3 weeks
Skills and tools
Industries
Marketing
Hospitality
Advertising