Brand Strategy & Identity
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About this service
Summary
Deliverables
FAQ
FAQs
What’s the difference between brand and logo design?
A logo is just one piece — branding includes your voice, positioning, and full visual system.
Can I update my brand without a full redesign?
Yes — I can evolve your identity while keeping brand equity intact.
Will I own the files and assets?
Yes — you’ll receive all source files and usage rights.
What's included
Brand Strategy Document
A complete roadmap for your brand’s positioning, target audience, market differentiation, and long-term growth direction.
Messaging Framework
A custom-designed mark or wordmark that visually captures your brand’s personality, is memorable, and works across all mediums.
Visual Identity System
A cohesive design language — color palette, typography, patterns, and imagery styles — that ensures a consistent look and feel everywhere your brand appears. These can be developed in Visual Electric so you can have consistent brand elements on-demand.
Brand Guidelines
A detailed reference document outlining how to use your brand assets, messaging, and visuals so your identity stays consistent across platforms and teams.
Example projects
Skills and tools
