Brand Strategy & Identity by Isaac Dailey

Brand Strategy & Identity

Isaac Dailey

Contact for pricing

About this service

Summary

We’ll build a brand that’s more than just a logo — one that captures who you are, connects with your audience, and positions you to lead your market. Through in-depth strategy, messaging, and a cohesive visual identity, you’ll walk away with a complete system for how your brand looks, sounds, and shows up everywhere. The result is a brand that’s consistent, memorable, and built to grow with you.

FAQs

What’s the difference between brand and logo design?
A logo is just one piece — branding includes your voice, positioning, and full visual system.
Can I update my brand without a full redesign?
Yes — I can evolve your identity while keeping brand equity intact.
Will I own the files and assets?
Yes — you’ll receive all source files and usage rights.

What's included

Brand Strategy Document
A complete roadmap for your brand’s positioning, target audience, market differentiation, and long-term growth direction.
Messaging Framework
A custom-designed mark or wordmark that visually captures your brand’s personality, is memorable, and works across all mediums.
Visual Identity System
A cohesive design language — color palette, typography, patterns, and imagery styles — that ensures a consistent look and feel everywhere your brand appears. These can be developed in Visual Electric so you can have consistent brand elements on-demand.
Brand Guidelines
A detailed reference document outlining how to use your brand assets, messaging, and visuals so your identity stays consistent across platforms and teams.

Example projects