Brand Identity Design

Abolaji Qudus

Starting at

500

About this service

Summary

As a brand designer, I specialise in creating visual identities that resonate with target audiences and convey a company's values and essence. Being versatile with all designing aspects in product design, brand design, art direction, creative design, and knowledge of HTML, and CSS, makes me unique, enabling me to develop holistic brand experiences that extend beyond traditional design boundaries. My expertise allows me to integrate brand elements into products seamlessly, ensuring consistency and enhancing user engagement.

I will collaborate with you and the team to create a Simple, timeless, and memorable brand identity yet very functional and very appealing.

Let's collaborate to create that stunning brand identity you have always wanted!

Process

Empathize and Understand Brand Values: Understanding the brand's values, mission, and target audience. Gather insights from stakeholders, including the client and any relevant team members.

Define the Problem and Brand Strategy: Clearly articulate the problem or challenge the brand is facing. Develop a comprehensive brand strategy that aligns with the brand's values and goals. Identify key brand attributes and ensure they are reflected in the brand identity.

Persona Development and Competitor Analysis: Create detailed personas (target audience profiles) to better understand the audience's demographics, behaviours, and pain points.

Visual Identity Creation: Develop the visual identity components, including logo, colour palette, typography, and imagery. Explore different design elements such as abstract concepts, wordmarks, emblems, mascots, etc., ensuring they align with the brand's essence.

Brand Voice Development: Define the brand's voice and tone, considering its personality and how it should resonate with the target audience. Ensure consistency across all brand communications, from marketing materials to customer support interactions.

Iteration and Feedback: Seek feedback from stakeholders and iterate on the design based on their input. Make necessary revisions to ensure the visual identity effectively communicates the brand's values and resonates with the target audience.

Prototype Development: Create prototypes or mockups to visualize how the brand identity will appear across various touchpoints, such as websites, packaging, and advertising materials.

Develop Brand Guidelines

FAQs

How long does it take to complete a branding project?
It depends upon the project- it scope and complexity, but to give you an idea, I would say 2-3 weeks. Another factor that can impact is how fast I receive the feedback from all the stakeholders if there are multiple.
How much does branding cost?
The cost of branding varies widely based on the project's scope and complexity, as well as what the client needs. My Price range from 1,500USD to 5,000USD. I will provide a detailed quote after understanding your specific needs.
What are brand guidelines, and why are they important?
Brand guidelines are a comprehensive document detailing the use of your brand elements, including logos, colours, fonts, and imagery. They ensure consistency across all platforms and materials, which is crucial for maintaining a strong brand identity.
What does the pricing terms look like?
I take 60% upfront (non-negotiable, unless we are working with crazy budgets) as a commitment to the project and to ensure that I have all the necessary resources for the project's success and 40% on the approval of designs.
What makes your branding services different from others?
My approach is highly collaborative and tailored to each client's unique needs. I combine thorough research, strategic thinking, and creative design to build a brand that truly resonates with your target audience and stands out in the market.
How do you handle revisions and feedback during the branding process?
I value my client's input and have a structured process for incorporating feedback. I will provide three rounds of revisions at key stages of the project to ensure the final deliverables align with your vision and expectations.
Do you offer support after the branding project is completed?
Yes, I offer ongoing support which includes updates to brand assets, creation of new marketing materials, and consultation services to ensure proper brand implementation and evolution. which will cost you some dollars, this will be discuss to your need.

What's included

Brand Identity Design
1. Discovery Consultation After reading the brief sent we will have a call for a deep dive into the brand strategy, market analysis, and target audience to define the brand positioning understand the brand's purpose, mission, and vision, and then come up with a properly aligned mood board once that is approved I move to the second phase. 2. Visual Identity - Logo Suite: Primary logo and variations (e.g., Stacked (Vertical), horizontal). - Color Palette: Primary and secondary colors with usage guidelines. - Typography System: Selected fonts for various applications with usage instructions. - Imagery Style Guide: Guidelines for photography, illustrations, and graphics. - Iconography Set: Custom icons and graphic elements. 3. Brand Guidelines - Brand Style Guide: Comprehensive document detailing all visual identity elements and their proper usage. - Do's and Don'ts: Best practices and common mistakes to avoid. 4. Brand Collateral - Business Stationery: Business cards, and letterheads. - Marketing Templates: Flyers, posters, and other promotional materials. - Digital Assets: Social media profile graphics, usage of logo on website, and email templates. 5. Implementation Support - Training Sessions: Workshops for the client’s team on brand usage. - Support and Consultation: Ongoing assistance with brand implementation and updates. Note: This will only happen three times when needed after that additional payment will be needed to make for that service. 6. Delivery Format - Digital Files: High-resolution files in various formats (e.g., AI, EPS, PDF, PNG, JPG). - Printed Materials: Hard copies of key brand collateral (if applicable). - Documentation: A digital copy of the brand style guide and all associated documents.

Example projects