Brand strategy and positioning for teams that know something about their brand isn't landing but can't pinpoint what.

What's included: competitive and market analysis, audience and positioning definition, core messaging, and a brand guidelines document your whole team can actually use.

I've led a full rebrand from the ground up (competitor analysis, personas, A/B testing) and done brand identity strategy for multiple brands including BMW Group projects. Typical turnaround is 4 weeks. Best done before any visual identity work starts, since it's the foundation everything else gets built on.