What's included

• Logo System

  You will receive a logo system including various orientations and lockups of your logo for different applications such as social media avatars, sponsorships, print materials, and more. These applications and lockups will depend on the clients needs and will be determined throughout the course of the project. You will receive these assets in an organized set of folders which can exported out as .ai, .eps, .svg, .png, and .jpg file formats. Additional file formats can be requested if necessary, these however will cover most use cases. Video recordings can be made available upon request to go over this deliverable and explain how it is used.

• Color Palette

  You will receive a clearly defined color palette system for how to apply color across various brand touchpoints. In terms of hand off, you can receive an .ase file for Adobe Illustrator, a Figma library including your colors, a set of colors defined in brand guidelines document, and even color codes in which to be loaded into Canva to be used for social media templates. Video recordings can be made available upon request to go over this deliverable and explain how it is used.

• Typography System

  You will receive links to download fonts for the typography system defined for your brand. Most often this includes a subheader, header, body copy, and call-to-action text styles. These will vary depending on the needs of your project, as in some instances you will need to purchase licenses or download the free font files. Video recordings can be made available upon request to go over this deliverable and explain how it is used.

• Additional Brand Elements

  You will receive a small set of evergreen assets to be used with elements of your brand. This may be patterns, textures, shapes, etc. as this will be determined in the development process of the visual identity system. The way in which these are handed off will vary, but you will be able to integrate these across all customer touchpoints from your website, social media posts, and more. Video recordings can be made available upon request to go over this deliverable and explain how it is used.

• Brand Guidelines

  You will receive an initial brand guidelines document that will be created in Figma or on the Standards platform. Which you will be onboarded as to how to use this document and how to continue to build upon it after the completion of our partnership. Video recordings can be made available upon request to go over this deliverable and explain how it is used.