Brand Expansion – Evolve Your Brand's Visual Identity

Pro

Rocky Roark

Starting at

5,000

About this service

Summary

Already have a brand—but it feels limited, messy, or hard to use?

The Brand Expansion Sprint builds on what you’ve already created and turns it into a usable, scalable brand system. Whether you need templates, better logo variations, or updated style guidance, this sprint fills the gaps so your brand works across teams and platforms.

Includes:

1 round of feedback

Delivered in under 4 weeks

Process

Our Process

Kickoff + Brand Review — You'll fill out our brand survey and provide all current brand assets you have (brand guidelines, design files, existing designs, etc.) We’ll review your existing brand system and assets, then meet with a kickoff call to clarify goals and direction.

Audit & Discovery We’ll identify what’s working, what’s missing, and what needs to evolve to make your brand easier to use and apply. We'll provide three mood boards that align to your brand expansion and what was shared prior to kickoff. You'll choose one mood board direction to move forward with.

System Expansion We’ll create new components and expand existing elements—logo variations, updated color/typography specs, visual elements, and templates.

Feedback & Refinement You’ll review the expanded system and provide feedback. We’ll refine and finalize all deliverables.

Final Delivery You get everything organized, documented, and delivered—ready for internal or external teams.

FAQs

Do I need to have a logo already?
Yes—this sprint builds on an existing brand foundation. If you need a logo, check out our Brand Accelerator Sprint (in our services).
Can I add more templates or components?
Yes! We can scope in more deliverables as add-ons if needed—just let us know during kickoff. Please note, this will increase the total cost of the project.
Will I get a brand guide?
Absolutely. You’ll receive an updated or new brand guide that includes all the expanded components.
What if I need more revisions?
One round is included. Additional revision rounds can be added for $1000 each.

What's included

Brand Audit & Discovery
We’ll evaluate your current brand and identify gaps or inconsistencies. This includes a short discovery brief to define goals for the expansion.
Core Brand Updates
We’ll expand or refine your color palette, typography, and brand components to improve cohesion and usability.
Expanded Logo System (If Applicable)
Variations of your existing logo (horizontal, vertical, icon-only, etc.) to fit different use cases without breaking consistency.
Branded Design Templates
Branded templates for key touchpoints (e.g. social posts, slide decks, ads, internal docs)—typically 3–4 template types depending on your needs. Created in Figma and/or Canva.
Brand Element Library
We’ll create custom supporting elements—like shapes, patterns, linework, textures, or design accents—that can be reused across your brand materials.
Updated Living Brand Guide
A refreshed or expanded brand guide that includes all new components, use cases, and instructions for internal and external teams. Created in Figma.
Final Files
Delivered in all required formats (.AI, .SVG, .PNG, .PDF, Figma Files, etc.), organized and ready for your team or vendors to use.

Example projects

Blue Cyclops | Unchained

Blue Cyclops | Bird Rock Brewing Co.

Blue Cyclops | Leaping Daisy

Recommendations

(5.0)

Neil Woodfine • Second

Client • Mar 25, 2025

Recommended

Working with Rocky on a major rebrand forever raised my bar for what I expect from a design partner. He's a real pro, possessing the holy-grail combo of creativity and meticulous organization. As a strong creative leader, he never compromises brand integrity just for quick wins or to please people. His commitment to his craft was evident from the get-go, and he proved instrumental in helping us deliver a one-of-a-kind visual brand.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Creative Director