Brand Expansion – Evolve Your Brand's Visual Identity

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About this service

Summary

Already have a brand—but it feels limited, messy, or hard to use?
The Brand Expansion Sprint builds on what you’ve already created and turns it into a usable, scalable brand system. Whether you need templates, better logo variations, or updated style guidance, this sprint fills the gaps so your brand works across teams and platforms.
Includes:
1 round of feedback
Delivered in under 4 weeks

FAQs

  • Do I need to have a logo already?

    Yes—this sprint builds on an existing brand foundation. If you need a logo, check out our Brand Accelerator Sprint (in our services).

  • Can I add more templates or components?

    Yes! We can scope in more deliverables as add-ons if needed—just let us know during kickoff. Please note, this will increase the total cost of the project.

  • Will I get a brand guide?

    Absolutely. You’ll receive an updated or new brand guide that includes all the expanded components.

  • What if I need more revisions?

    One round is included. Additional revision rounds can be added for $1000 each.

What's included

  • Brand Audit & Discovery

    We’ll evaluate your current brand and identify gaps or inconsistencies. This includes a short discovery brief to define goals for the expansion.

  • Core Brand Updates

    We’ll expand or refine your color palette, typography, and brand components to improve cohesion and usability.

  • Expanded Logo System (If Applicable)

    Variations of your existing logo (horizontal, vertical, icon-only, etc.) to fit different use cases without breaking consistency.

  • Branded Design Templates

    Branded templates for key touchpoints (e.g. social posts, slide decks, ads, internal docs)—typically 3–4 template types depending on your needs. Created in Figma and/or Canva.

  • Brand Element Library

    We’ll create custom supporting elements—like shapes, patterns, linework, textures, or design accents—that can be reused across your brand materials.

  • Updated Living Brand Guide

    A refreshed or expanded brand guide that includes all new components, use cases, and instructions for internal and external teams. Created in Figma.

  • Final Files

    Delivered in all required formats (.AI, .SVG, .PNG, .PDF, Figma Files, etc.), organized and ready for your team or vendors to use.

Recommendations

(5.0)

Neil Woodfine • Second

Client • Mar 25, 2025

Working with Rocky on a major rebrand forever raised my bar for what I expect from a design partner. He's a real pro, possessing the holy-grail combo of creativity and meticulous organization. As a strong creative leader, he never compromises brand integrity just for quick wins or to please people. His commitment to his craft was evident from the get-go, and he proved instrumental in helping us deliver a one-of-a-kind visual brand.


Skills and tools

Brand Design

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma

Google Drive

Google Drive