Brand Audit & Scorecard

Contact for pricing

About this service

Summary

Want to know how your brand stacks up—and how to make it stronger?
This Brand Audit is a quick, strategic review of your current branding, giving you clear insights and an actionable path forward. It’s perfect for early-stage startups, growing businesses, or teams prepping for a rebrand.
What I review:
Your logo, typography, colors, and visual assets
Messaging clarity and tone of voice
Brand consistency across platforms
Brand usability (toolkits, templates, handoffs)
Alignment with your audience and goals
Includes:
1 round of clarification questions
No design deliverables (this is strategy-focused)

Process

The Process:
You submit your brand assets (PDFs, links, style guide, site, etc.)
I review everything and score your brand using my internal audit system
You receive a custom Audit Report, Scorecard, and Action Plan within 5–7 days

FAQs

  • Is this a design project?

    No. This is a strategy deliverable—focused on analysis, clarity, and recommendations. If you want implementation help, we can discuss next steps after the audit.

  • What do I need to provide?

    Any branding you’ve got: logo files, style guides, site links, pitch decks, social posts, etc. The more, the better.

  • Will this help if I already have a designer?

    Yes. This audit helps teams get aligned before starting design work—or gives a fresh perspective on an existing system.

What's included

  • Brand Analysis PDF

    A breakdown of what’s working, what’s not, and why with your brand's current visual identity.

  • Brand Scorecard

    Graded across 5 categories: Visual Identity, Messaging, Consistency, Usability, and Market Fit

  • Improvement Plan

    Practical next steps to improve cohesion, clarity, and professionalism.

Recommendations

(5.0)

Neil Woodfine • Second

Client • Mar 25, 2025

Working with Rocky on a major rebrand forever raised my bar for what I expect from a design partner. He's a real pro, possessing the holy-grail combo of creativity and meticulous organization. As a strong creative leader, he never compromises brand integrity just for quick wins or to please people. His commitment to his craft was evident from the get-go, and he proved instrumental in helping us deliver a one-of-a-kind visual brand.


Skills and tools

Art Director

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Figma

Figma

Google Docs

Google Docs

Google Drive

Google Drive