What's included

• Google Ads Account Audit

  This audit is designed to uncover opportunities and pinpoint inefficiencies in your current campaigns, ensuring your advertising budget is working as hard as it can. Whether you're aiming to boost ROI, lower your CPA, or streamline your account structure, our detailed audit provides actionable insights to take your performance to the next level.

• Audit Coverage: 1. Campaign Structure

  Campaign types, Technical configuration, Ad group segmentation, Targeting

• Audit Coverage: 2. Keyword Performance

  Keyword themes & structure, Quality scores, Match type utilisation, Search term history & performance, Negative keyword utilisation

• Audit Coverage: 3. Bids & Bid Strategy

  Budget allocation, Keyword bidding, Bid adjustments, Ad scheduling

• Audit Coverage: 4. Ad Copy

  Ad strength, Extensions & assets, Ad Type Utilisation

• Audit Coverage: 5. Performance

  Conversions, Cost/conv., Conv. Rate, CPC performance, Overall ROI