UX Writing for Web & Product by Ian Richards

UX Writing for Web & Product

Ian Richards

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About this service

Summary

I write clear, intuitive UX copy that helps users move with confidence—whether it’s a button, a flow, or a full product experience. With a deep background in content systems and enterprise UX, I bring both clarity and strategy to every word, tailoring tone and language to your brand and your users.

Process

Process

Kickoff & Context – We’ll start with a quick call or brief to align on your product, users, goals, and tone.

Audit & Drafting – I’ll review any existing copy, then write UX content tailored to your flow, format, and voice.

Feedback & Revisions – You’ll get two rounds of refinements to ensure everything feels right and reads clean.

Delivery in Context – Final copy is delivered in your preferred format—Figma, Docs, or directly in your design system—with notes and guidance for implementation.

FAQs

Can you write directly in Figma or other design tools?
Yes! I often deliver copy in Figma or FigJam for easy collaboration. I can also work in Google Docs, Notion, or your internal CMS—whatever fits your workflow.
How do revisions work?
Every project includes two rounds of revisions. I’ll make sure the voice, tone, and flow feel right—and explain why I made certain choices to keep everyone aligned.
What if I don’t have a brand voice or content guidelines yet?
No problem. I can help you define a starter voice & tone guide or align your content with best-in-class UX writing practices that scale as your product grows.

What's included

Microcopy Pack
Short-form UX content for buttons, forms, onboarding steps, error messages, and CTAs—crafted for clarity and tone.
Page or Flow Copy
End-to-end writing for product flows or key pages (e.g., signup, checkout, dashboards), including content strategy and user guidance.
Voice & Tone Guidelines
A lightweight, practical guide for internal teams to keep UX writing aligned with your brand—ideal for startups or growing teams.
Content Audit & Recommendations
Review of your existing UX copy with annotated feedback, suggestions, and rewrite samples to improve clarity and flow.
Figma-Ready Copy In Context
Final copy delivered directly in your Figma files or design tool of choice, with notes and rationale for easy collaboration.

Skills and tools

Content Strategist

Copywriter

UX Writer