Authentic Brand Voice & Messaging CopyErica Fiorenza
I offer strategic copywriting and brand messaging for founders, creatives, and conscious brands ready to grow with clarity and purpose. From websites and investor decks to bios and product launches, I craft words that connect, convert, and feel true to your voice. With a background in brand building across wellness, consumer packages goods, technology, and lifestyle, I bring both creative vision and strategic thinking to every project.
What's included
Website & Brand Copywriting Package
I’ll craft high-converting, on-brand copy for your website that tells your story, engages your audience, and moves them to action. Includes homepage, about page, and up to 2 additional pages (services, product, or contact). Perfect for founders launching or rebranding with intention.
Sales Page & Landing Page Copy
Need a page that converts? I’ll write clear, compelling sales or landing page copy designed to capture attention and drive action. Great for course launches, product drops, or service-based funnels. Includes headline options, CTA testing, and brand voice alignment.
Full Brand Voice & Messaging Guide
I’ll develop your brand’s voice and core messaging so you (and your team) can show up consistently and confidently across all platforms. Includes brand personality, tone guidelines, mission/vision copy, tagline options, and a foundational messaging framework.
Product Descriptions & Taglines
Whether you’re launching one product or a full collection, I’ll write punchy, persuasive product copy that captures your brand vibe and gets people to click add to cart. Includes up to 10 product descriptions and 3 tagline options.
Email Marketing Copywriting
Let’s turn your inbox into a revenue stream. I’ll write a series of engaging, on-brand emails tailored to your goals, launches, nurture sequences, or newsletters. Includes strategy input, subject line testing, and 3–5 emails per package.
Creative Copy for Brand Launches
Launching something new? I’ll help you craft all the key messaging to make your debut unforgettable. Includes brand story, social captions, launch email copy, and a launch landing page (or homepage) designed to emotionally connect and convert.
Social & Campaign Copywriting
I’ll write scroll-stopping copy for your next campaign or social media rollout. Includes up to 10 caption sets (Instagram, LinkedIn, etc.), hashtags, CTA suggestions, and creative prompts that stay true to your tone and spark engagement.
Copy Audit + Rewriting Session
Already have copy, but it’s not working? I’ll review, audit, and rewrite your existing website or brand copy for clarity, cohesion, and conversion. Includes a 30-min strategy call and annotated feedback, plus revised copy for up to 3 sections/pages.
Custom Copywriting & Brand Messaging Support
Need something more bespoke? I offer custom copywriting packages tailored to your needs, whether you're building a pitch deck, writing a founder story, or refreshing your entire brand voice. Let's co-create something that resonates and sells.
Investor Deck Copywriting
Pitch with clarity and confidence. I’ll write the copy for your investor or pitch deck to clearly communicate your vision, value prop, and traction while keeping it compelling and on-brand. Includes up to 10 slides, plus headline options and storytelling flow strategy. Perfect for early-stage founders, fundraising rounds, or partnership decks.
Professional Bio Writing
Whether you need a short LinkedIn bio, a speaker intro, or a full founder story, I’ll help you distill your experience and essence into copy that feels authentic and powerful. Includes one long-form bio (250–300 words) and one short version (100–150 words), with optional edits for multiple platforms or tones.
FAQs
Most projects are completed within 5–10 business days, depending on scope and complexity. Rush options are available upon request.
All packages include up to 2 rounds of revisions to ensure the final copy feels aligned and polished. Additional revisions can be added if needed.
Absolutely. I often support clients with foundational messaging, positioning, and brand voice development in addition to writing.
I’ll send a short intake form to gather key info, your goals, audience, brand vibe, and any existing materials or links you’d like me to reference.
Yes. If you don’t see exactly what you need, I’m happy to create a tailored scope based on your goals and budget.
I’ve worked across consumer packaged goods, wellness, fashion, real estate, beauty, aviation, technology, startups, private equity, and lifestyle, but my process is adaptable, and I love collaborating with mission-driven founders in any field.
Contact for pricing
Tags
Google Docs
Microsoft Word
Article Writer
Blog Writer
Copywriter
Service provided by
Erica Fiorenza Los Angeles, USA
Authentic Brand Voice & Messaging CopyErica Fiorenza
I offer strategic copywriting and brand messaging for founders, creatives, and conscious brands ready to grow with clarity and purpose. From websites and investor decks to bios and product launches, I craft words that connect, convert, and feel true to your voice. With a background in brand building across wellness, consumer packages goods, technology, and lifestyle, I bring both creative vision and strategic thinking to every project.
What's included
Website & Brand Copywriting Package
I’ll craft high-converting, on-brand copy for your website that tells your story, engages your audience, and moves them to action. Includes homepage, about page, and up to 2 additional pages (services, product, or contact). Perfect for founders launching or rebranding with intention.
Sales Page & Landing Page Copy
Need a page that converts? I’ll write clear, compelling sales or landing page copy designed to capture attention and drive action. Great for course launches, product drops, or service-based funnels. Includes headline options, CTA testing, and brand voice alignment.
Full Brand Voice & Messaging Guide
I’ll develop your brand’s voice and core messaging so you (and your team) can show up consistently and confidently across all platforms. Includes brand personality, tone guidelines, mission/vision copy, tagline options, and a foundational messaging framework.
Product Descriptions & Taglines
Whether you’re launching one product or a full collection, I’ll write punchy, persuasive product copy that captures your brand vibe and gets people to click add to cart. Includes up to 10 product descriptions and 3 tagline options.
Email Marketing Copywriting
Let’s turn your inbox into a revenue stream. I’ll write a series of engaging, on-brand emails tailored to your goals, launches, nurture sequences, or newsletters. Includes strategy input, subject line testing, and 3–5 emails per package.
Creative Copy for Brand Launches
Launching something new? I’ll help you craft all the key messaging to make your debut unforgettable. Includes brand story, social captions, launch email copy, and a launch landing page (or homepage) designed to emotionally connect and convert.
Social & Campaign Copywriting
I’ll write scroll-stopping copy for your next campaign or social media rollout. Includes up to 10 caption sets (Instagram, LinkedIn, etc.), hashtags, CTA suggestions, and creative prompts that stay true to your tone and spark engagement.
Copy Audit + Rewriting Session
Already have copy, but it’s not working? I’ll review, audit, and rewrite your existing website or brand copy for clarity, cohesion, and conversion. Includes a 30-min strategy call and annotated feedback, plus revised copy for up to 3 sections/pages.
Custom Copywriting & Brand Messaging Support
Need something more bespoke? I offer custom copywriting packages tailored to your needs, whether you're building a pitch deck, writing a founder story, or refreshing your entire brand voice. Let's co-create something that resonates and sells.
Investor Deck Copywriting
Pitch with clarity and confidence. I’ll write the copy for your investor or pitch deck to clearly communicate your vision, value prop, and traction while keeping it compelling and on-brand. Includes up to 10 slides, plus headline options and storytelling flow strategy. Perfect for early-stage founders, fundraising rounds, or partnership decks.
Professional Bio Writing
Whether you need a short LinkedIn bio, a speaker intro, or a full founder story, I’ll help you distill your experience and essence into copy that feels authentic and powerful. Includes one long-form bio (250–300 words) and one short version (100–150 words), with optional edits for multiple platforms or tones.
FAQs
Most projects are completed within 5–10 business days, depending on scope and complexity. Rush options are available upon request.
All packages include up to 2 rounds of revisions to ensure the final copy feels aligned and polished. Additional revisions can be added if needed.
Absolutely. I often support clients with foundational messaging, positioning, and brand voice development in addition to writing.
I’ll send a short intake form to gather key info, your goals, audience, brand vibe, and any existing materials or links you’d like me to reference.
Yes. If you don’t see exactly what you need, I’m happy to create a tailored scope based on your goals and budget.
I’ve worked across consumer packaged goods, wellness, fashion, real estate, beauty, aviation, technology, startups, private equity, and lifestyle, but my process is adaptable, and I love collaborating with mission-driven founders in any field.
Contact for pricing