Creative Direction & Visual Brand Identity

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About this service

Summary

I help brands define how they show up visually so everything from your website to your campaigns feels aligned, elevated, and unforgettable. This service is ideal for early-stage founders, rebrands, or anyone needing creative clarity before design or production.

FAQs

  • Do you design logos or websites?

    I focus on the strategic and creative direction side, what your brand should feel and look like, so your design team or freelancer can execute with clarity. I can create a designer handoff doc or recommend great collaborators.

  • What if I don’t know my brand’s vibe yet?

    That’s totally fine. I’ll guide you through a process to uncover it together. You’ll walk away with a visual identity that feels true to your vision, even if you're still evolving it.

  • Can you help with a photoshoot or launch visuals?

    Yes! I can create a shoot direction guide, help source references, and give your creative team a framework to bring it to life.

  • How long does it take?

    Most projects are completed in 1–2 weeks depending on scope and revisions.

What's included

  • Brand Kit

    Visual brand moodboard (color, tone, vibe, references) Brand personality + aesthetic positioning Brand tone descriptors & inspiration direction Font and color palette suggestions Art direction guidance for content, campaigns, or shoots Optional: logo concept brief or handoff doc for your designer


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma