Creative Direction & Visual Brand IdentityErica Fiorenza
I help brands define how they show up visually so everything from your website to your campaigns feels aligned, elevated, and unforgettable. This service is ideal for early-stage founders, rebrands, or anyone needing creative clarity before design or production.
What's included
Brand Kit
Visual brand moodboard (color, tone, vibe, references)
Brand personality + aesthetic positioning
Brand tone descriptors & inspiration direction
Font and color palette suggestions
Art direction guidance for content, campaigns, or shoots
Optional: logo concept brief or handoff doc for your designer
FAQs
I focus on the strategic and creative direction side, what your brand should feel and look like, so your design team or freelancer can execute with clarity. I can create a designer handoff doc or recommend great collaborators.
That’s totally fine. I’ll guide you through a process to uncover it together. You’ll walk away with a visual identity that feels true to your vision, even if you're still evolving it.
Yes! I can create a shoot direction guide, help source references, and give your creative team a framework to bring it to life.
Most projects are completed in 1–2 weeks depending on scope and revisions.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Erica Fiorenza Los Angeles, USA
Creative Direction & Visual Brand IdentityErica Fiorenza
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
I help brands define how they show up visually so everything from your website to your campaigns feels aligned, elevated, and unforgettable. This service is ideal for early-stage founders, rebrands, or anyone needing creative clarity before design or production.
What's included
Brand Kit
Visual brand moodboard (color, tone, vibe, references)
Brand personality + aesthetic positioning
Brand tone descriptors & inspiration direction
Font and color palette suggestions
Art direction guidance for content, campaigns, or shoots
Optional: logo concept brief or handoff doc for your designer
FAQs
I focus on the strategic and creative direction side, what your brand should feel and look like, so your design team or freelancer can execute with clarity. I can create a designer handoff doc or recommend great collaborators.
That’s totally fine. I’ll guide you through a process to uncover it together. You’ll walk away with a visual identity that feels true to your vision, even if you're still evolving it.
Yes! I can create a shoot direction guide, help source references, and give your creative team a framework to bring it to life.
Most projects are completed in 1–2 weeks depending on scope and revisions.
Contact for pricing