Brand Strategy & Go-to-Market PlanningErica Fiorenza
I help early-stage founders and new ventures clarify their positioning and build a launch strategy that sticks. Whether you're bringing a product to market or reintroducing your brand, I’ll guide you through defining your audience, refining your value proposition, mapping your competitive landscape, and crafting a tailored go-to-market plan. Deliverables may include brand positioning statements, messaging pillars, customer personas, launch roadmap, and channel strategy.
What's included
Go-to-Market Strategy & Brand Positioning
Whether you're launching a new brand or refining an existing one, I’ll help you clarify your positioning and develop a strategic roadmap to bring your offering to market effectively.
Deliverables include:
Brand positioning statement
Unique value proposition
Ideal customer personas
Competitor and whitespace analysis
Messaging pillars & key differentiators
Launch roadmap (timing, channels, tactics)
Optional: Channel-specific recommendations (social, email, partnerships)
FAQs
Contact for pricing
Tags
Asana
Canva
Google Docs
Marketing Director
Marketing Strategist
Market Researcher
Service provided by
Erica Fiorenza Los Angeles, USA
Brand Strategy & Go-to-Market PlanningErica Fiorenza
Contact for pricing
Tags
Asana
Canva
Google Docs
Marketing Director
Marketing Strategist
Market Researcher
I help early-stage founders and new ventures clarify their positioning and build a launch strategy that sticks. Whether you're bringing a product to market or reintroducing your brand, I’ll guide you through defining your audience, refining your value proposition, mapping your competitive landscape, and crafting a tailored go-to-market plan. Deliverables may include brand positioning statements, messaging pillars, customer personas, launch roadmap, and channel strategy.
What's included
Go-to-Market Strategy & Brand Positioning
Whether you're launching a new brand or refining an existing one, I’ll help you clarify your positioning and develop a strategic roadmap to bring your offering to market effectively.
Deliverables include:
Brand positioning statement
Unique value proposition
Ideal customer personas
Competitor and whitespace analysis
Messaging pillars & key differentiators
Launch roadmap (timing, channels, tactics)
Optional: Channel-specific recommendations (social, email, partnerships)
FAQs
Contact for pricing