Brand Strategy & Go-to-Market PlanningErica Fiorenza
I help early-stage founders and new ventures clarify their positioning and build a launch strategy that sticks. Whether you're bringing a product to market or reintroducing your brand, I’ll guide you through defining your audience, refining your value proposition, mapping your competitive landscape, and crafting a tailored go-to-market plan. Deliverables may include brand positioning statements, messaging pillars, customer personas, launch roadmap, and channel strategy.
What's included
Go-to-Market Strategy & Brand Positioning
Whether you're launching a new brand or refining an existing one, I’ll help you clarify your positioning and develop a strategic roadmap to bring your offering to market effectively.
Deliverables include:
Brand positioning statement
Unique value proposition
Ideal customer personas
Competitor and whitespace analysis
Messaging pillars & key differentiators
Launch roadmap (timing, channels, tactics)
Optional: Channel-specific recommendations (social, email, partnerships)
FAQs
This is ideal for early-stage founders, startups, or brand teams launching a new product, entering a new market, or repositioning an existing brand for growth.
That works! I can help you clarify your concept, define your audience, and map a strategy to bring it to life, whether you’re pre-launch or ready to scale.
Most projects take 2–3 weeks from discovery to final delivery, depending on scope and availability for feedback.
You’ll receive a comprehensive, actionable strategy deck or document that outlines your positioning, messaging, and launch roadmap, something you can use internally or with investors, advisors, and creative teams.
This service focuses on strategy, but I do offer add-ons or bundled packages that include naming, copywriting, and brand identity direction if needed.
Contact for pricing
Tags
Asana
Canva
Google Docs
Marketing Director
Marketing Strategist
Market Researcher
Service provided by
Erica Fiorenza Los Angeles, USA
Brand Strategy & Go-to-Market PlanningErica Fiorenza
Contact for pricing
Tags
Asana
Canva
Google Docs
Marketing Director
Marketing Strategist
Market Researcher
I help early-stage founders and new ventures clarify their positioning and build a launch strategy that sticks. Whether you're bringing a product to market or reintroducing your brand, I’ll guide you through defining your audience, refining your value proposition, mapping your competitive landscape, and crafting a tailored go-to-market plan. Deliverables may include brand positioning statements, messaging pillars, customer personas, launch roadmap, and channel strategy.
What's included
Go-to-Market Strategy & Brand Positioning
Whether you're launching a new brand or refining an existing one, I’ll help you clarify your positioning and develop a strategic roadmap to bring your offering to market effectively.
Deliverables include:
Brand positioning statement
Unique value proposition
Ideal customer personas
Competitor and whitespace analysis
Messaging pillars & key differentiators
Launch roadmap (timing, channels, tactics)
Optional: Channel-specific recommendations (social, email, partnerships)
FAQs
This is ideal for early-stage founders, startups, or brand teams launching a new product, entering a new market, or repositioning an existing brand for growth.
That works! I can help you clarify your concept, define your audience, and map a strategy to bring it to life, whether you’re pre-launch or ready to scale.
Most projects take 2–3 weeks from discovery to final delivery, depending on scope and availability for feedback.
You’ll receive a comprehensive, actionable strategy deck or document that outlines your positioning, messaging, and launch roadmap, something you can use internally or with investors, advisors, and creative teams.
This service focuses on strategy, but I do offer add-ons or bundled packages that include naming, copywriting, and brand identity direction if needed.
Contact for pricing