Getting Started - Branding Package

Ayanna Richilano

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About this service

Summary

The 'Getting Started' package is perfect for budding entrepreneurs just getting started and want to get your footholds in your industry. This package will cover your basic branding needs and we can always add to it when you are ready to upgrade! This package price includes 2 rounds of revisions, any additional rounds will be an extra charge.

Process

Style and Direction: I will send 2 style and direction mood boards for you to choose from, explaining why I chose each element.

Logo Design: Here, I will present the first version of your logo in a presentation that includes explanations of the design, color palette, and typography used.

Finalize Logo: Here, I will take any feedback and present your logo in an adjusted presentation with an explanation of any changes.

Brand Guide: A single Page Brand Guide showing the main elements of your brand to allow for easy referencing to keep things looking consistent.

Wrap-Up: I will package up all your files and provide a file map so you know how and when to use the files provided.

FAQs

How do I give feedback?
Feedback is a very important part of the design process; it helps me know if what was created is what you want for your business. Please provide specific feedback, or if you don't quite know, let's chat to better figure out how to get there.
Can the design be changed?
Of course! I want you to be just as happy with the design as I am, so I am always open to feedback to better improve the design. There are a set number of revisions built into the initial pricing and you can purchase more as an add-on.
What if I have never done this before?
It's okay that you are new to this, I am not :) I have helped clients through the process and am more than happy to do the same for you! I love this process and would love to walk you through any areas that are a little sticky or confusing.
Can I add another deliverable?
The things included in the original scope of the package are taken into consideration when making the timeline. I am totally willing to talk and add what you want to the list but that will require a discussion about adjusting the timeline and compensation.

What's included

Logo
A custom made logo with appropriate variations for the desired applications. (Primary Logo, Secondary Logo, Logo Mark)
1pg Brand Guideline
This will be your guide on how to apply your branding to keep a cohesive look. This will include: do's and dont's for your logo, your brand colors, typography, and mockups.
Optional- Business Cards
Customized business cards with your logo.

Example projects