All the Stops - Branding Package

Ayanna Richilano

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About this service

Summary

In the 'All the Stops' package, I am pulling out all the stops and acting as your one-stop shop for branding, print, and web. Here you will have an established brand presence across those three mediums that will help your business thrive. This package price includes 3 rounds of revisions, any additional rounds will be an extra charge.

Process

Style and Direction: I will send 2 style and direction mood boards for you to choose from, explaining why I chose each element.

Logo Design: Here, I will present the first version of your logo in a presentation that includes explanations of the design, color palette, and typography used.

Finalize Logo: Here, I will take any feedback and present your logo in an adjusted presentation with an explanation of any changes.

Brand Guide: A simple brand guide showing the main elements of your brand to allow for referencing and keep things looking consistent.

Collateral Design: In this step, I will take the branding that just got finalized and apply it while following the guidelines created to make designs for agreed-upon collateral (ex. bags, bottles, etc)

Website Design: At this stage, I will present one or more examples of one page of the website to confirm the direction. Once given approval, I will flush out the whole website and present it for final approval.

Digital Button-Up: At this step, I will finalize a few digital elements. This will include executing basic SEO for the website, website favicon, and email signature if applicable.

Stationery Design: If it is decided that this will be useful for your business, I will use the established branding and brand guide to make custom stationery. This could include business cards, thank you cards, envelopes, and letterheads.

Wrap-Up: I will package up all your files and provide a file map so you know how and when to use the files provided.

FAQs

How do I give feedback?
Feedback is a very important part of the design process; it helps me know if what was created is what you want for your business. Please provide specific feedback, or if you don't quite know, let's chat to better figure out how to get there.
Can the design be changed?
Of course! I want you to be just as happy with the design as I am, so I am always open to feedback to better improve the design. There are a set number of revisions built into the initial pricing and you can purchase more as an add-on.
What if I have never done this before?
It's okay that you are new to this, I am not :) I have helped clients through the process and am more than happy to do the same for you! I love this process and would love to walk you through any areas that are a little sticky or confusing.
Can I add another deliverable?
The things included in the original scope of the package are taken into consideration when making the timeline. I am totally willing to talk and add what you want to the list but that will require a discussion about adjusting the timeline and compensation.
Will this website guarentee me web traffic?Feedback is a very important part of the design process; it helps me know if what was created is what you want for your business. Please provide specific feedback, or if you don't quite know, let's chat to better figure out how to get there.
This website won't guarentee web traffic but creating this does help you take the first few steps. Having a website at all helps you reach more than if you didn't. In the process of designing your website I will go through some basic SEO to help your visibility but this is not an extensive SEO central project.

What's included

Logo
A custom made logo with appropriate variations for the desired applications. (Primary Logo, Secondary Logo, Logo Mark)
Brand Pattern
This can be used on a variety of application and brings some life to your branding.
Package Design
This is one way to apply your branding to give your customers a great experience.
Comprehensive Brand Guide
This will be your guide on how to apply your branding to keep a cohesive look. This will include: do's and dont's for your logo, your brand colors, typography, and mockups.
Email Signature
This will be what is seen at the bottom of business emails. This will give a bit more credibility and identify people as employees.
Website Design
Help your customers find you online and easily navigate your website.
Website Favicon
This will be a customized version of your logo to work at the small scale on a screen to identify your website in the tabs section of a screen.
Brand Icons
These will be customized icons to use on your website and packaging to help add some more personality to your brand.
Optional - Stickers
Custom sticker designs
Optional - Business Cards
Customized business cards with your logo.
Optional - Alternate Logo Options if Needed
This will be discussed and determined after our initial call.
Optional - Thank You Cards
These add a personal touch with business dealings or for customers.
Optional - Letterhead
Customized letterhead/email signature for email and physical mail for a professional look during business correspondence.
Optional - Envelope
If applicable a custom envelope design with your logo.