Brand Identity Design

Yemi YO

(0)

Starting at

1,500

About this service

Summary

My Brand Design service is designed to help businesses build a strong, cohesive, and compelling brand identity that resonates with their target audience and drives growth.

I work closely with my clients to understand their vision, values, and market position, enabling us to craft a strategic brand blueprint that aligns with their business goals and sets them apart from the competition.

Process

Onboarding: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.

Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.

Moodboard Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.

Feedback: I present the moodboard to you. This is an opportunity for you to provide feedback and share your thoughts on the direction.

Concept Development: Based on your feedback, I develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.

Design Refinement: After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.

Offboarding: Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.

What's included

Visual Identity Development
Logo Design: Design a distinctive and versatile logo that reflects the brand's identity and values. Color Palette: Develop a cohesive color palette that enhances brand recognition and visual appeal. Typography: Select appropriate fonts that align with the brand's personality and improve readability across all platforms. Brand Imagery: Define a visual style for photography, illustrations, and other imagery that supports the brand story.
Brand Guidelines
Brand Style Guide: Create a comprehensive brand style guide that outlines the use of logos, colors, typography, imagery, and other visual elements. Usage Rules: Provide detailed guidelines on how to maintain brand consistency across various touchpoints and platforms.
Brand Activation and Implementation
Marketing Collateral: Design key marketing materials such as business cards, letterheads, brochures, and social media templates. Digital Presence: Develop and optimize the brand’s digital presence, including website design, social media profiles, and digital advertising assets. Launch Plan: Create a strategic launch plan to introduce the new brand identity to internal and external stakeholders effectively.
Ongoing Support and Optimization
Brand Training: Offer training sessions to educate the client's team on brand guidelines and ensure consistent implementation. Performance Monitoring: Monitor brand performance and provide insights and recommendations for continuous improvement. Periodic Reviews: Conduct periodic brand reviews to ensure the brand remains relevant and aligned with business objectives.

Example projects