Brand Strategy

Yemi YO

(0)

Starting at

$

1,850

About this service

Summary

My Brand Strategy service is designed for businesses that want to build a strong, cohesive, and compelling brand identity that resonates with their target audience and drives growth.
I work closely with my clients to understand their vision, values, and market position, enabling me to craft a strategic brand blueprint that aligns with their business goals and sets them apart from the competition.

Process

Discovery: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.
Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.
Finalization: Once you are satisfied with the strategy drafts, I finalize the brand strategy elements and prepare them into documents for delivery.

FAQs

  • How will we get started and communicate?

    When you book my brand strategy service, we’ll initiate the process promptly, either with an onboarding session via Google Meets or through text communication—whichever method works better for you!

  • How long does the Brand Strategy process take?

    The duration of the Brand Strategy process can vary depending on the scope and complexity of the project. On average, it takes between 6 to 12 weeks to complete, including initial consultations, research, development, and final implementation.

  • What if we need changes after the brand strategy is implemented?

    I provide ongoing support and optimization services, which include monitoring brand performance and making necessary adjustments to ensure your brand remains relevant and effective. i also conduct periodic reviews to align the brand with any evolving business goals.

What's included

  • Brand Discovery and Research

    Client Workshops: Conduct in-depth workshops to understand the client's business, vision, values, and goals. Market Analysis: Perform comprehensive market research to identify industry trends, competitor positioning, and target audience insights. Brand Audit: Assess the current brand identity, communication, and performance to identify strengths, weaknesses, and opportunities for improvement.

  • Brand Positioning and Messaging

    Brand Positioning Statement: Develop a clear and compelling brand positioning statement that defines the brand's unique value proposition. Messaging Framework: Create a consistent messaging framework that articulates the brand’s key messages, tone of voice, and communication guidelines. Tagline Development: Craft a memorable and impactful tagline that encapsulates the essence of the brand.

Duration

6 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

B2B
Brand Marketing
Personal Branding

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