Website copy to boost authority + drive conversions
Contact for pricing
About this service
Summary
FAQs
How long will it take to complete?
Most 4-page websites take 2–4 weeks, depending on your availability for feedback. I prioritize quality and collaboration, not rushed, cookie-cutter copy.
Can you design the website too?
My specialty is writing high-converting, strategically structured copy. However, I can work with your designer (or recommend one) to provide layout and wireframe guidance to ensure the copy and visuals work together.
How do you make sure the copy sounds like me?
Before writing, I take you through a brand voice and messaging questionnaire, plus a strategy call, to capture your tone, values, and story. I'll also make sure to use any content you have to refer to when writing in your voice. My clients often say the final copy sounds more like them than what they could’ve written themselves.
Is the copy optimized for SEO?
Yes! I naturally weave in researched keywords, meta titles, and on-page structure that help your site rank higher without sacrificing flow or authenticity.
Can you help if I already have a website and just want to improve it?
Absolutely. I can audit your current site, refine your messaging, and rewrite only the sections that need strengthening, often leading to significant increases in clarity, conversions, and authority.
What's included
Strategy + research
- Brand voice and audience discovery questionnaire - 60-minute strategy session to clarify offers, audience, and positioning - Competitor and keyword research for differentiation and SEO foundation - Clear messaging framework (brand story, core benefits, value propositions, and CTAs) - Overall website mapping, strategy + planning (Miro board)
Copywriting + page creation
- Home Page – powerful first impression that establishes authority and guides visitors toward action - Services / Offer Page – clear, benefit-driven copy that builds trust and sells without being pushy - About Page – emotionally resonant storytelling that positions you as the go-to expert - Contact / CTA Section – persuasive yet natural copy that encourages connection or inquiries - Optional: FAQ or Blog, if applicable
SEO + conversion optimization
- Keyword-optimized headlines and meta descriptions - Clear information hierarchy and page flow for better readability - Conversion-driven CTAs, testimonials, and social proof placement recommendations - Copy written to increase engagement time and drive measurable conversions
Collaboration + delivery
- Copy delivered in Google Docs for easy feedback - 2-3 rounds of revisions included - Loom walkthrough explaining tone, structure, and strategy behind key sections - Optional design collaboration (wireframe feedback or layout suggestions)
Optional add-ons
- Lead magnet landing page and email sequences - Sales page copy for your offer, optimized for conversion - Brand messaging guide (voice, tone, and story elements) - SEO keyword plan or content strategy roadmap - Welcome email sequence for newsletter subscriptions
