Email copywriting that converts readers to customers
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About this service
Summary
FAQs
How long will it take to see results?
Most clients start seeing engagement and sales improvements within the first few weeks of launching a new sequence or newsletter, especially if they already have an existing audience. For brand-new email systems, it can take 1–3 months to fully optimize open rates, clicks, and conversions through testing and refinement.
What will I need to have ready to get started?
You’ll need a clear offer, a basic understanding of your target audience, and access to your email platform (like ConvertKit, ActiveCampaign, or Klaviyo). If you don’t have these yet, I’ll help you clarify them in the strategy phase, including your lead magnet, list segments, and automation flow.
How involved do I need to be in the process?
As much or as little as you want. I handle the research, strategy, and copywriting... you just share insights about your audience, offers, and goals. Most clients prefer a single strategy call, a quick review of drafts, and then I take care of the rest. I can also communicate asynchronously to save time if you'd like.
Can you help grow my list too?
Yes! I can help create or optimize your lead magnet, design your opt-in funnel, and write social or LinkedIn posts that drive traffic to your list, so you’re consistently adding new subscribers while nurturing the ones you already have.
What's included
Strategy + setup
- Email marketing strategy session (clarify goals, offers, audience, tone) - Audit of existing email system (platform, sequences, list health, analytics) - Email platform setup or optimization (ConvertKit, Klaviyo, ActiveCampaign, etc.) - Segmentation plan (audience tags, automations, and list organization) - Lead magnet & opt-in strategy (positioning, delivery, automation flow)
Copywriting + content creation
- Welcome or nurture sequence (3–7 emails) - Sales or launch sequence (5–10 emails, depending on offer) - Re-engagement or win-back sequence - Weekly or bi-weekly newsletters - Custom-branded email templates (tone, formatting, visuals) - Subject line optimization + A/B testing options
Tech + integration
- Automation workflows (triggers, delays, tagging) - Integration with CRM, landing pages, or website forms - Deliverability setup (SPF, DKIM, domain verification if needed) - Conversion tracking setup (Google Analytics, UTM links, dashboard setup)
Testing + optimization
- Performance tracking (open rate, CTR, conversions) - A/B testing and optimization (subject lines, CTAs, copy length, etc.) - Monthly reporting and insights - Recommendations for next campaign or sequence
Optional add ons
- Lead magnet creation (PDF, quiz, or mini-course) - Copy for landing pages or opt-in pages - LinkedIn or social content to drive traffic to the list - Audience survey for tone-of-voice and offer insights
Example projects
Industries