Founders, product leaders, and CTOs at growth-stage companies or organisations undergoing digital transformation who need senior design thinking without a full-time hire.

Engagements typically include:

Product and UX strategy audits, design systems and governance frameworks, cross-functional alignment workshops, and roadmap prioritisation.

I've spent the past three years as Head of Design leading a digital platform from launch to over 200,000 users and #1 in its market category. I've built design systems from the ground up, established governance frameworks across multi-product ecosystems, and partnered directly with CEOs and CTOs to align product strategy with commercial outcomes. I bring the strategic perspective of an in-house design leader with the flexibility of an external advisor.

Clarity on your product direction, with a prioritised roadmap grounded in user needs and commercial goals.

A design strategy you can act on immediately, not a slide deck that sits in a drawer.

Governance frameworks and design system foundations that scale with your product as it grows.

Alignment across your leadership, product, and engineering teams on what to build, why, and in what order.

Confidence that your product decisions are informed by proven methodology, not guesswork.

If this sounds like what you need, send me a message outlining your challenge. I'll respond within 24 hours with an initial assessment and a suggested scope. No commitment, just a conversation to see if there's a fit.