What's included

• Content Strategy

  An extensive research (SEO, competition, content gaps & opportunities) with a visual report. A 3-month-worth content strategy for different types of Buyer Personas, channels and content types. Detailed content briefs for every item planned for the content writers.

• Nurturing Strategy

  A customer journey mapped according to marketing touchpoints. 2 lead nurturing sequences created for 2 different use cases according to the mapped hourney.

• Demand Generation Strategy

  An extensive competitor analysis on demand generation channels, platforms, mediums and means. 3 paid campaigns developed & set up on 1 platform of choice: 1 competitor-targeted demand generation campaign, 1 retargeting campaign and 1 user acquisition campaign.