What's included

• 90-Day Omnichannel Content Strategy

  1. Audience Research and Segmentation: Buyer Persona development & audience segmentation. Determining the most effective channels for your target audience and crafting tailored strategies for each channel, ensuring content is optimized for the medium and audience. 2. Customer Journey Mapping: Drafting out the customer journey across different channels to identify key touchpoints and opportunities for content engagement that aligns with the customer’s stage in the journey, delivering relevant information at the right time. 3. Content Planning: Development of an editorial calendar that aligns with key marketing goals, events, and product launches. Creation of diverse content types strategy, including blog posts, videos, infographics, podcasts, eBooks, social media posts, and more for the next 90 days (detailed content briefs for content writers included). 4. Content Distribution and Amplification: Planning and executing the distribution of content across various channels, ensuring timely and strategic placement. Incorporating paid advertising strategies (e.g., PPC, social ads) to amplify content reach and engagement. 5. SEO and Content Optimization: Ensuring content is optimized for search engines across all channels, including keyword research, on-page SEO, and metadata optimization. Maintaining a consistent brand voice and SEO strategy across all digital and offline touchpoints. 6. Analytics and Performance Measurement: Establishing tracking points to measure the success of the omnichannel content strategy, such as engagement rates, conversion rates, and customer retention. Using analytics tools to track performance across channels and adjust strategies based on data-driven insights. Conducting experiments to test different content approaches and optimize for better results.