What's included

• Brief Market Research

  1. Competitor Analysis: Identify and analyze key competitors, their market positioning, strengths, and weaknesses. 2. Target Audience Profiling: Develop detailed buyer personas based on demographics, behavior, and psychographics. 3. Product-Market Fit Assessment: Evaluate the alignment between the product offering and market demand to refine positioning. 4. Competitive Positioning: Develop a competitive positioning strategy to differentiate the product or service in the market.

• Extensive SEO Analysis

  1. Website Audit: technical & on-page audit, Core Web Vitals and indexing check. Site structure audit, Schema markup, and Page Speed optimization recommendations. 2. Keyword Research: List of relevant keywords with search volumes, competition level, and user intent analysis. Identification of 'low-hanging fruits'. Competitor keyword analysis, including gaps and opportunities. 3. Backlink Profile Analysis: Comprehensive review of the current backlink profile, identifying toxic or low-quality links. Competitor Backlink Analysis and recommendations for acquiring high-quality backlinks, including outreach and content strategies. 4. Analytics and Performance Tracking: Analysis of current website traffic, landing pages and conversion rate, recommendations for improvement. 5. Competitor Analysis: SEO competitor benchmarking, competitor backlink & content analysis. 6. Technical Recommendations: site structure audit, Schema markup, and Page Speed optimization recommendations. 7. Reporting and Recommendations: Tailored SEO reports with data visualization for easy understanding. An overview of key findings and actionable insights, ongoing support, and recommendations for future SEO efforts.

• Omnichannel Content Strategy

  1. Audience Research and Segmentation: Buyer Persona development & audience segmentation. Determining the most effective channels for your target audience and crafting tailored strategies for each channel, ensuring content is optimized for the medium and audience. 2. Customer Journey Mapping: Drafting out the customer journey across different channels to identify key touchpoints and opportunities for content engagement that aligns with the customer’s stage in the journey, delivering relevant information at the right time. 3. Content Planning: Development of an editorial calendar that aligns with key marketing goals, events, and product launches. Creation of diverse content types strategy, including blog posts, videos, infographics, podcasts, eBooks, social media posts, and more for the next 90 days (detailed content briefs for content writers included). 4. Content Distribution and Amplification: Planning and executing the distribution of content across various channels, ensuring timely and strategic placement. Incorporating paid advertising strategies (e.g., PPC, social ads) to amplify content reach and engagement. 5. SEO and Content Optimization: Ensuring content is optimized for search engines across all channels, including keyword research, on-page SEO, and metadata optimization. Maintaining a consistent brand voice and SEO strategy across all digital and offline touchpoints. 6. Analytics and Performance Measurement: Establishing tracking points to measure the success of the omnichannel content strategy, such as engagement rates, conversion rates, and customer retention. Using analytics tools to track performance across channels and adjust strategies based on data-driven insights. Conducting experiments to test different content approaches and optimize for better results.

• Nurturing Strategy Development

  1. Lead Segmentation rules: Assigning scores to leads based on their behavior, engagement, and demographic data to prioritize follow-up efforts. Categorizing leads into different segments based on factors such as industry, company size, buying stage, or specific needs. 2. Automated Email Campaigns: Crafting automated email sequences that gradually nurture leads with relevant content based on their behavior and engagement level (3 different use cases included). Setting up automated emails triggered by specific actions, such as downloading a resource, visiting a key page, or attending a webinar. 3. Multi-Channel Engagement: Engaging leads across multiple channels, including email, social media, text, and phone calls, to maintain consistent communication. Implementing retargeting strategies to keep your brand top-of-mind for leads who have engaged with your content but haven't yet converted. 4. Sales and Marketing Alignment: Working closely with the sales team to ensure that lead nurturing efforts are aligned with sales goals and strategies. Establishing a feedback loop between marketing and sales to refine the lead nurturing process and improve lead quality. Developing re-engagement campaigns for leads who have become inactive or unresponsive, reigniting their interest. 5. Behavioral Tracking and Analytics: Using tools to track lead behaviors, such as website visits, content downloads, and email opens/clicks, to inform nurturing strategies. Analyzing performance metrics to assess the effectiveness of nurturing efforts, such as conversion rates, lead engagement levels, and the time taken to move leads through the funnel.

• Launch Planning & Supervision

  1. Pre-Launch Preparation: Defining measurable goals for the launch, such as the number of sign-ups, conversions, or revenue targets. Organize a virtual launch event, webinar, or live demo to introduce the product and its key features to your audience. Prepare press releases and media kits, and reach out to relevant industry publications to secure coverage. 2. Product Launch Execution: Customer-readiness audit. Onboading check. Launching targeted ads on platforms like Google Ads, LinkedIn, etc. and social media. Encouraging early users to share their experiences and testimonials, creating social proof and momentum. 3. Post-Launch Aftercare: Tracking pre-defined KPIs in real time. Continuous collection of feedback from users to identify areas for improvement and prioritize future product updates.