Social Media Design

Chyneé Minnie

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About this service

Summary

It's essential to clarify that this service specifically covers the design aspect and does not encompass content scheduling or posting.

1. Project Initiation (Week 1):

Initial client consultation to discuss project objectives, target audience, and social media strategy.

Define the project scope, budget, and timeline.

Sign the project contract and establish communication channels.

2. Content Strategy and Planning (Week 2-3):

Develop a content strategy that outlines the types of content, messaging, and themes for social media posts.

Create a content calendar that schedules posts and campaigns.

Collaborate with the client to identify key dates, events, and promotions for inclusion in the content plan.

3. Design Concept Development (Week 4-6):

Brainstorm and create design concepts for social media posts, including templates, imagery, and visual styles.

Share these concepts with the client for feedback.

Refine the design concepts based on client input.

4. Design Creation (Week 8-12):

Produce the actual visual content for social media posts, which may include images, graphics, infographics, videos, and other assets.

Ensure that the designs are consistent with the approved concepts.

Create templates for recurring content types, such as quote posts or product promotions.

5. Review and Approval (Week 13-14):

Share the designed content with the client for review and approval.

Gather feedback and make necessary revisions.

Repeat this process until the client is satisfied with the designs.

6. Ad Hoc Projects (as needed):

In addition to regular social media content, the project may include occasional ad hoc design tasks, such as creating event banners, profile picture updates, or promotional graphics.

*Please note that the timelines for a social media design project are ongoing and may vary based on the frequency and volume of content production. It's important to maintain consistent communication, adapt to the changing landscape of social media, and adjust the content strategy and design concepts as needed to meet the objectives and the evolving needs of the audience.

What's included

Individual Social Media Posts
These are the designed images, graphics, or videos for individual social media posts. Each post will be tailored to the specific platform's dimensions and requirements.
Templates
Design templates that can be reused for recurring content types, such as quote posts, promotional offers, event announcements, or product features. Templates help maintain visual consistency across posts.
Branded Graphics
Branded graphics that include the company logo, color schemes, and typography, ensuring a cohesive and recognizable visual identity.
Visual Elements
Individual design assets such as icons, illustrations, and infographics that can be used within social media posts.
Photography and Image Enhancement
Professionally edited and enhanced photos or images for use in posts. This can include retouching, color correction, and cropping.
Animated Graphics (if applicable)
Animated GIFs or videos for platforms that support animation, such as Instagram Stories or Facebook video posts.
Videos (if applicable)
Full-length videos or video clips tailored for social media use.
Alt Text and Descriptions
For accessibility, provide alt text and descriptions for visually impaired audiences to ensure they can engage with the content.
Optimized Files
Design files in the appropriate format and size for each social media platform, which may include Instagram, Facebook, Twitter, LinkedIn, Pinterest, and more.
Usage Guidelines (Optional)
A document outlining usage guidelines for the designs, including color codes, fonts, and any specific design rules for maintaining a consistent brand image.