Logo Development

Chyneé Minnie

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About this service

Summary

Basic timeline on deliverables:

1. Project Brief (Week 1):

Initial meeting or consultation to gather project requirements.

Define the project scope, objectives, target audience, and design preferences.

Agree on the project timeline, budget, and any additional specifications.

2. Research and Inspiration (Week 2):

Research the industry, competitors, and target market.

Gather inspiration from various sources.

Develop a mood board or visual inspiration board to guide the design direction.

3. Conceptualisation (Week 2):

Brainstorm and sketch multiple logo concepts based on the project brief and research.

Explore different design directions and variations.

Present a selection of initial concepts for feedback.

4. Design Development (Week 3):

Refine and develop the chosen concept based on client feedback.

Experiment with color schemes, typography, and graphic elements.

Create digital mockups of the logo in various applications to visualise its real-world usage.

5. Client Review and Revisions (Week 4):

Share the refined logo design concepts for review.

Gather feedback and make necessary revisions.

6. Finalisation (Week 5):

Prepare the final logo design files in various formats and sizes.

Create a brand guideline document specifying logo usage rules, color codes, and typography.

Provide the client with all necessary files and documents for their use.

7. Delivery (Week 6):

Deliver the final logo design package to the client.

Ensure the client has all the necessary files and understands how to use the logo and brand guidelines effectively.

8. Post-Project Support (as needed):

Offer ongoing support and assistance for any questions or issues related to the logo and brand guidelines.

*Please note that the duration of the project can vary depending on the complexity of the project, the number of revisions, and the client's responsiveness.

What's included

Primary Logo
This is the main version of the logo, which serves as the core representation of the brand. It's typically the most detailed and comprehensive version.
Alternate Logo Versions
These are variations of the primary logo, often created to accommodate different use cases and formats. Examples include: Horizontal Version, Vertical Version, and a Monochrome/One-Color Version.
Color Variations
Provide the logo in various color options. This includes the full-color version, black and white (greyscale), and any specific color variations requested by the client.
Font Information
If custom fonts are used in the logo, provide the font files or details on where to obtain them.
File Formats
Logo files will be provided in different formats to accommodate various design and media needs. Formats include: Vector Files (which allow for scalability without loss of quality) and Raster Files (for use in digital applications).
Sizes
Deliver the logo in different sizes to ensure it looks crisp and clear across various platforms and materials. Common sizes might include small (for social media profiles), medium (for websites), and large (for print materials).
Brand Guidelines
A document outlining how to use the logo correctly, including rules about resizing, color usage, and spacing. This helps maintain consistency across all branding efforts.