Original, Custom Logo Design

Kelly Rother

(0)

Starting at

550

About this service

Summary

Offering a comprehensive logo design service that begins with presenting two initial concepts and includes revisions on your selected concept, to ensure it perfectly aligns with your vision. I hold strong commitment to creativity and client satisfaction. My process focuses on joint collaborative efforts along with a keen eye for design, to develop something that resonates with your ideas, but holds a strong design aesthetic.

Process

1. Initial Consultation: I'll begin with a discussion to understand your business, target audience, values, and design preferences.

2. Research and Concept Development: Based on the consultation, I'll conduct research into the direction I can move your brand in aesthetically, in the form of moodboards or other visual material.

3. Presentation of Initial Concepts: I will present you with two distinct initial logo concepts, each showcasing different visual approaches and design elements.

4. Feedback and Revision: You provide feedback on the initial concepts, and I'll refine the selected concept based on your input. This stage typically includes 2-3 rounds of revisions to ensure the design meets your expectations.

5. Finalization: Once the design is approved, I'll finalize the logo. This involves refining details, selecting appropriate colors, and preparing the logo in various file formats for different uses (print, web, etc.).

6. Support: I offer post-project support for any questions or additional needs you may have related to the logo design.

FAQs

I need a logo designed, but I need it sooner than the listed time - is this possible?
I am always happy to try and deliver sooner. However, please ensure to send me a message first outlining your deadline, to check that I have the capacity at the time to put your order to the front of the queue. Please note that rush orders are subject to an additional fee.
I can't find a package that works for what I need - do you offer custom orders?
Yes! Please drop me a message with an outline of what you need, and I'll be happy to draft a custom order for you based on your requirements.
Will I own the rights to the logo design?
Yes, you will have full rights to the final design.
Does this service include a Brand Style Guide/Brand Book?
No, however this is something I can offer you at an additional fee. Please see my listed services for more information on this service.

What's included

Brand Exploration Moodboards
Visual collages to capture the essence and potential visual direction of your brand. They incorporate elements such as color palettes, typography styles, imagery, and design motifs, providing a snapshot of different creative possibilities. These moodboards serve as a springboard for discussions and decisions in the early stages of branding, helping to refine and solidify the visual identity that best represents your brand's personality and aspirations.
Creative Development of Designs
Two Initial Logo Concepts: You will receive two distinct logo design concepts based on the initial consultation and brief provided. Each concept will explore different visual directions and interpretations of your brand identity. Revisions on Selected Concept: Once you choose one concept from the initial designs, you can request revisions to fine-tune and perfect that particular concept. The number of revisions typically includes 2-3 rounds of revisions.
Finalisation
Final Logo Designs: High-resolution files of the chosen logo design in various formats (PNG, JPG, SVG, AI, EPS). Color Palette: A document specifying the colors used in the logo, including RGB, CMYK, and HEX codes for consistency across different mediums. Mockups: Often included, mockups of the logo applied to stationery, merchandise, signage, or digital applications to visualize its real-world impact. Ownership: Transfer of full rights and ownership of the logo design upon finalisation. Support: Ongoing support for questions or minor adjustments related to the logo design post-project completion (depending on the scope of the project).

Example projects