Brand Identity Design and Logo Design

Kelly Rother

(0)

Starting at

$

735

About this service

Summary

I specialize in creating unique brand identities and logos that effectively communicate your company's essence and resonate with your target audience. What sets me apart is my ability to blend creativity with strategic thinking, ensuring that every design element serves a purpose in enhancing your brand's presence and identity in the market.

Process

1) Brand Exploration: I will begin with a detailed questionnaire and moodboards to grasp the overall vision and aesthetic for the brand.
2) Initial Logo Concepts: I will present two distinct logo concepts that explore different directions and options for the brand's identity.
3) Color Palette Exploration: Develop and refine a suitable colour palette that aligns with the brand's personality and target audience.
4) Logo Finalisation: Refine the chosen logo concept based on feedback, ensuring it captures the essence of the brand effectively.
5) Brand Style Guide: Create a comprehensive brand style guide detailing colours, fonts, logo usage guidelines, and other design elements to maintain consistency across all brand materials.

FAQs

  • I need a logo and brand guide, but I need it sooner than the listed time - is this possible?

    I am always happy to try and deliver sooner. However, please ensure to send me a message first outlining your deadline, to check that I have the capacity at the time to put your order to the front of the queue. Please note that rush orders are subject to an additional fee.

  • I need something more as part of my order - do you offer custom orders?

    Yes! Please drop me a message with an outline of what you need, and I'll be happy to draft a custom order for you based on your requirements.

  • Will I own the rights to the logo/brand design?

    Yes, upon handover of your logo files you are the rightful owner of the logo/brand design. Do with it what you will, though you may not credit another designer to the original work. In the same vein, if significant changes are made after handover, please do consult me before crediting me.

  • How many revisions will I receive?

    My focus is more on providing you with branding that you are 100% happy with, rather than counting the number of revisions to a T. Generally I work on up to 5 revisions - though I am lenient on this depending on the scale of revisions.

  • Can you trademark my logo?

    I do not facilitate the trademarking of any logos I create. You are welcome to intiate this process, and you have full ownership to register the trademark of the design, though I cannot advise or assist you in this.

  • I already have a logo. Can you update my Brand Guide with new colours and fonts, but keep my original logo?

    Certainly! Get in touch if this is the case, and I will offer you a lower price for this service, excluding the logo design.

What's included

  • Brand Exploration Moodboards

    • Creative moodboards exploring directions for your brand in the form of style, look, feel and colour.

  • Logo Design

    • Logo: TWO initial concepts with revisions on ONE selected concept • Finalised Primary and Secondary Logo • Finalised Sub-mark Logo and Brandmark • Vector Files (AI & EPS & PDF & SVG)

  • Brand Identity

    • Colour Palette with Hex Values, RGB, CMYK • Typography Guide (Fonts and settings) • Logo Usage Guidelines • Minimum clear space • Do's & don'ts • Brand Imagery/Photography References

  • Brand In Action

    • Mockups to showcase and share your new branding.

Example projects

Lusea

Diary Dolls

Brookes Moody

Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe XD
Figma

Industries

Brand Marketing
Small and Medium Businesses
Local Business

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