What's included

• Brand Discovery: Brand Strategy Session Call 🔎

  A one-hour discovery call to uncover and re-fresh your brand essence, focusing on your values, vision, and mission. Using my exact, proven method, we'll clarify together your Unique Selling Point (USP) and ideal target audience. I'll guide you through a brand essence workbook and strategic questions to uncover how your brand uniquely meets the needs of your audience.

• Brand Positioning: Brainstorming, Mood Board & Creative Direction 🧠

  I will gather and analyze all insights from our discussions to create a comprehensive proposal for your re-branding and creative direction. Service includes Brand Positioning Mood Board - This captures the desired aesthetics, imagery, and emotional tone for your refreshed brand and how it will position you on the market. This visual guide will showcase color palettes, imagery, textures, and typography suggestions to ensure we align on a new brand identity.

• Complete Brand Re-Design: Visual Brand Identity ✨

  I will create a cohesive and new, evolved brand identity, including logo design, color palette, typography, and brand guidelines for a consistent look across all touchpoints. Service includes: •Logo Suite Concept (includes 1 round of revision) •Digital & Print Formats: Approved logo in JPG, PNG, SVG (digital) and CMYK, Pantone (print) formats, uploaded to a shared Google Drive folder. •Brand Guide: A complete brand design presented in a PDF Brand Guide for easy reference by you and your team. (Note: Additional revisions beyond the included round will be charged at $100 per hour.)