What's included

• Brand Discovery: Brand Strategy Session Call 📞

  A one-hour discovery call to define your brand essence, focusing on your values, vision, and mission. Using my exact, proven method, we'll clarify together your Unique Selling Point (USP) and ideal target audience. Together, we will uncover how your brand uniquely meets the needs of your audience which will pave the way for future brand touchpoints such as business strategy, marketing, verbal identity, and content creation.

• All-Inclusive Brand Messaging Guidelines 💬

  I will gather and analyze all insights from our discussions to create a comprehensive guide outlining your brand's unique tone, style, and voice, ensuring consistency across all of your communication channels. This document includes: 1) Development of brand pillars - brand’s core principles and values that serve as the foundation for all messaging 2) Audience persona profiles - in-depth profiles of your target audience segments, including demographics, psychographics, pain points, and goals, to tailor your messaging effectively 3) Development of key messages - a collection of core messages that capture your brand’s essence and can be adapted across various platforms and audiences 4) Brand personality guidelines - set of traits and how they should be used in communication to help you create a relatable and distinctive brand voice 5) Taglines and slogans - creating memorable taglines and slogans that resonate with your audience

• Content Strategy ✨

  I will develop a strategic roadmap for content creation, detailing the types of content, topics, and channels that will best engage your audience. This tangible, tactical, and practical component of the service ensures that your brand messaging is expressed effectively.