What's included

• Brand Discovery: Brand Strategy Session Call 📞

  A one-hour discovery call to define your brand essence, focusing on your values, vision, and mission. Using my exact, proven method, we'll clarify together your Unique Selling Point (USP) and ideal target audience. I'll guide you through a brand essence workbook and strategic questions to uncover how your brand uniquely meets the needs of your audience. In this phase we won’t be exploring aesthetics; it’s about diving deep into your 'Signature', setting a solid foundation, and paving the way for future brand touchpoints such as business strategy, visual identity, marketing, and content creation.

• Brand Positioning: Brainstorming, Audience Persona Development & Mood Board 🧠

  I will gather and analyze all insights from our discussions to create a comprehensive proposal for your brand-building and creative direction. Service includes: •Audience Persona Development: Creation of detailed audience personas (1-3) to help you understand and target your ideal customers more effectively. •Brand Positioning Mood Board: This captures the desired aesthetics, imagery, and emotional tone for your brand and how it will position you on the market. This visual guide will showcase color palettes, imagery, textures, and typography suggestions to ensure we align on our next step, which is the creation of a cohesive and compelling brand identity.

• Complete Brand Design: Visual Brand Identity ✨

  I will create a cohesive and memorable brand identity, including logo design, color palette, typography, and brand guidelines for a consistent look across all touchpoints. Service includes: •Logo Suite Concepts: 2 logo concepts with 2 color palettes and 2 typeface options, each with a mood board exploration. Includes 2 rounds of revisions. •Digital & Print Formats: Approved logos in JPG, PNG, SVG (digital) and CMYK, Pantone (print) formats, uploaded to a shared Google Drive folder. •Brand Guide: A complete brand design presented in a PDF Brand Guide for easy reference by you and your team. •Custom Template Design for Content Creation: Tailored templates for social media, presentations, and other marketing materials. These templates align with your brand identity, making content creation easier and more professional. (Note: Additional revisions beyond the included 2 rounds will be charged at $100 per hour.)

• Brand Messaging: Verbal Brand Identity 💬

  I will develop your brand pillars (key messages) and a brand voice guide to ensure clear, consistent, and compelling communication and content strategy across all channels. Service includes: •Brand Pillars and Messaging Guide: One-pager guide on key messages to define and differentiate your brand. •Brand Voice Guide: One-pager guide on tone, style, and language to maintain consistency in all communications. Ensuring a consistent voice throughout written communication is crucial; it ensures that even as writers change, your audience recognizes and connects with your brand. •Taglines and Slogans: Crafting memorable and impactful taglines and slogans that resonate with your previously defined audience personas.