Rebranding Service

Rizqi D. Nurwijaya

Starting at

3,800

About this service

Summary

🌟 Project Goals:

• Revitalize the old brand with a more relevant, attractive, and professional strategic and visual identity.

• Maintain connections with the old identity that still has value, but refine it with a fresher look and approach.

• Align the brand image with the target market, trends, and new business direction.

🛠️ Solutions Offered:

• Comprehensive audit process: ensuring rebranding decisions are based on data and insights, not assumptions.

• Strategic repositioning: realigning the brand to better suit modern audiences.

• Total visual redesign: creating a visual system that is not only aesthetically pleasing but also functional in conveying the brand’s message effectively.

📊 Results:

• Your brand will appear as a more mature, strong, and competitive version.

• The new visuals and strategy will create a professional, modern, and trustworthy impression in the eyes of the audience and potential clients.

• The brand’s values and story remain intact, but are packaged in a more relevant and appealing way in an ever-changing market.

• New brand guidelines (brand strategy & brand guidelines) ready for use by internal teams, other designers, investor presentations, or creative partners.

💡 Examples of When Rebranding Is Needed:

• Your brand feels outdated.

• The brand wants to enter a new market or expand its segment.

• The brand has undergone changes in vision, values, or products.

• Your visuals are no longer competitive or consistent.

• You want to enhance public perception and credibility.

FAQs

What is Rebranding Service?
Rebranding Service is a comprehensive service that helps old brands refresh their strategies and visual identities to be more relevant, professional, and competitive — without losing their historical value or uniqueness.
Who is this service suitable for?
This service is ideal for brands that are already established but: • Feel outdated or irrelevant. • Are undergoing a change in business direction. • Want to upgrade their image and strategy. • Feel that their old brand no longer reflects their current values and identity.
What is the difference between this service and the “Brand Strategy + Visual Identity” service?
The “Rebranding” service focuses on existing brands that require an in-depth evaluation of their old strategies and visuals, while the “Brand Strategy + Visual Identity” service is intended for new brands that are being built from scratch.
Do I have to replace all the old visual elements?
Not always. Rebranding is carried out based on audit results. Old elements that are still strong and relevant can be retained as part of brand equity, while irrelevant elements will be adjusted or replaced entirely.
What will I get from this service?
You will receive: • A comprehensive brand audit. • A new strategy (segmentation, positioning, brand house, manifesto). • A new visual identity (logo, colors, typography, visual system). • Brand guidelines & all final design files (for digital and print). • Strategy and design presentation sessions in video format. • Revisions based on your feedback.
How long does this service take?
The ideal total duration of the project is 3–4 weeks, depending on the scope of changes and the number of revisions required.
How does it work?
The project is divided into 5 phases: 1. Consultation & Audit of Old Brand 2. Rebuild Strategy & New Direction Development 3. Visual Identity Redesign 4. Revision & Refinement 5. Finalization and File Delivery Communication and presentations are conducted via video (asynchronous), and feedback is provided via chat or form.
Is this service just about changing logos?
No. The logo is only one small part. Rebranding touches on the overall perception of the brand, including strategy, tone, values, and visual appearance as a whole.
Can I choose between evolving the old logo or a completely new design?
Yes. After the audit process, you will be given two approaches: logo evolution (to maintain continuity with the old identity) or total rebranding if necessary. You can choose whichever approach is most suitable.
How do I give feedback?
Feedback can be provided through: • Live chat on Contra • The Google Form provided • Direct comments during the video presentation session
Do I get full rights to the design files?
Yes. Once the project is complete and paid for, you will receive full usage rights to the final design files, both for digital and print purposes.
What files will I receive?
For digital: • PNG, JPG, SVG, PDF (screen resolution) For print: • AFDESIGN (master file) • EPS, PDF (high resolution) Strategic & visual documents: • Brand Guidelines and others, in PDF format
What final result can I expect?
• A brand that appears fresher, more relevant, and more competitive. • New visuals and strategies that are stronger and more professional. • Comprehensive guidelines to maintain consistency going forward. • A brand that is ready to move up a class and be trusted by a new audience.

What's included

✅ WHAT IS INCLUDED IN THIS SERVICE (Complete Package for Established Brands Looking to Upgrade)
🎯 This service consists of two main stages: 1. Brand Audit & Strategy Rebuild 2. Visual Identity Redesign
🧠 1. Brand Audit & Strategy Rebuild – Rebuilding the Old Brand Foundation
Strategic Components to be Implemented: 1. Brand Audit: ◦ Evaluation of the strengths and weaknesses of the old strategy & visuals ◦ Analysis of audience perception of your brand today ◦ Visual audit to assess the consistency & effectiveness of the previous brand 🔎 Objective: to filter out what is still valuable & avoid old mistakes 2. Strategic Repositioning: ◦ Re-segmenting the target audience based on the latest data ◦ New Brand Positioning + Positioning Map ◦ New Brand House: ▪ Brand Vision ▪ Market & Consumer Insights ▪ Point of Difference ▪ Brand Values ▪ Brand Personality & Image 3. New Brand Manifesto: An emotional narrative to convey the brand’s mission, values, and new direction. 4. Brand Identity Direction (New Visual Direction): Defining a new visual system based on the strategy and old elements that are still worth retaining.
🎨 2. Visual Identity Redesign – Redesigning Your Brand Image
Design Components to be Created: 1. Logo Redesign: • Main logo and variations — can be an evolution of the old one or a total redesign 2. New Color Palette & Typography: • Color system that matches the latest segment, tone, and brand personality • Main & supporting typography with modern and cohesive visual characters 3. New Visual System & Photography Direction: • Graphic elements, patterns, illustrations, photography style, and layouts that reflect the brand’s new strategy and personality 4. Design Application Examples: • Visual simulations in real media: social media, merchandise, stationery, etc. 5. Brand Guidelines (PDF): • Comprehensive visual guidelines: logo, colors, typography, visual system, tone of voice, and application examples. 6. Final Design Files: 💻 For Digital: • PNG, JPG, SVG, PDF (screen resolution) 🖨️ For Print: • .AFDESIGN (editable master file), EPS, PDF (high-res print)
🗂️ WHAT WILL CLIENTS GET?
📄 Documents & Files: • Brand Audit Report + New Brand Strategy (PDF) • Latest Brand Guidelines (PDF) • Complete final design files in ready-to-use formats (web & print) • Access to all assets via Google Drive or Playbook 💬 Communication & Presentation: • Presentations via asynchronous video (Loom/Tella/Cap.so) for: ◦ Audit & insights ◦ New strategy ◦ Initial design ◦ Final revision • Flexible feedback via Contra chat or Google Form • 1 major revision round + 1 minor for strategy • 2 major design revision rounds + minor tweaks for visuals 📊 Final Results: • Strategically and visually updated old brand • Relevant, professional, and credible visual identity • Consistency between new values and new visuals • Complete documents ready for use by internal teams, partners, or investors 🛠️ Solutions & Value You Get • Data-driven rebranding based on audits and insights • A targeted and relevant new strategy • Visual design that is not just beautiful, but meaningful and functional • A collaborative, transparent, and structured process • All files and documents systematically organized for long-term use

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Visual Designer