Brand Strategy + Visual Identity Design (Complete Package) by Rizqi D. NurwijayaBrand Strategy + Visual Identity Design (Complete Package) by Rizqi D. Nurwijaya

Brand Strategy + Visual Identity Design (Complete Package)Rizqi D. Nurwijaya

🌟 Project Goals:

• Build a brand from scratch with a sharp strategy and consistent visual identity.

• Create a brand that not only looks good, but also functions strategically in attracting and engaging audiences.

🛠️ Solutions Offered:

• Research-based strategy: Every decision is based on data, consumer insights, and competitor analysis.

• Visual design that aligns with strategy: Visuals are not only aesthetically pleasing but also represent the brand’s character, values, and positioning.

• Organized documentation & systems: You will have all the files and guidelines needed to maintain brand consistency in the future.

📊 Expected Final Outcomes:

• A structured brand that clearly differentiates itself from competitors.

• A professional, cohesive, and scalable visual identity.

• Brand guidelines (brand strategy & brand guidelines) ready for use by internal teams, other designers, investor presentations, or creative partners.

• A long-term foundation for brand growth, collaboration, and expansion across various platforms.

What's included

✅WHAT IS INCLUDED IN THIS SERVICE (Complete Package for Building a Brand from Scratch)

🎯 This service includes two main stages: 1. Brand Strategy 2. Visual Identity Design

🧠 1. Brand Strategy – Building Brand Foundations

Strategy Components to be Implemented: 1. Brand Segmentation: Mapping target audiences based on psychographics, behavior, and emotional needs. 2. Brand Positioning & Positioning Map: Determining your brand's unique position compared to competitors. 3. Brand House: -Brand Vision -Market & Consumer Insights -Point of Difference (unique advantage) -Brand Values -Brand Personality & Image 4. Brand Manifesto: An emotional statement about your brand’s mission and existence. 5. Brand Identity Direction: A strategic visual direction to connect strategy with design.

🎨 2. Visual Identity Design – Realizing Strategy in Design

Design Components to be Created: • Main Logo and Variations: Horizontal version, symbol, monogram, etc. • Color Palette: Primary and secondary colors with strategic meanings. • Typography: Main and supporting fonts that match the tone and brand strategy of the brand. • Photography Direction & Visual System: Photo style, icons, shapes, patterns, grids, and other elements. • Design Application Examples: Simulations in real media (social media, billboards, stationery, etc.). • Brand Guidelines (PDF): Comprehensive guidelines for brand usage (logo, colors, fonts, visuals, tone of voice, etc.). • Final Design Files: -For Digital: PNG, JPG, SVG, PDF (screen) -For Print: .AFDESIGN (master), EPS, PDF (high res)

🗂️ WHAT WILL CLIENTS GET?

📄 Documents & Files: • Complete Brand Strategy in PDF format • Brand Guidelines (complete visual identity manual) • Ready-to-use design files in various formats for web and print • Access to Google Drive/Playbook to download all assets 💬 Communication & Presentation: • 3–4 presentation videos (strategy, initial design, revisions, final) via Asynchronous Video - Loom/Tella/Cap.so • Flexible feedback via chat (Contra.com) or Google Form • 1 major revision round + 1 minor revision for strategy • 2 major design revision rounds + minor visual design tweaks 📊 Final Outcomes: • A structured, relevant, and differentiated brand • A professional, scalable, and cohesive visual identity • A long-term foundation for growth, expansion, or collaboration • Brand assets ready for use by internal teams, other designers, investors, or partners 🛠️ Solutions & Value You Get: • Research-based strategies and insights • Visual designs that reflect brand strategies • Collaborative and transparent processes • Neat and ready-to-use files and documentation systems

FAQs

This service is suitable for startups, new businesses, or brands that do not yet have a clear strategic and visual direction. If you want to build a strong, strategic, and professional brand from scratch, this service is designed for you.

You will receive: • A comprehensive brand strategy (segmentation, positioning, brand house, manifesto) • Visual direction based on the strategy • Visual identity design (logo, colors, typography, visual system) • Design application examples • Brand Guidelines (PDF guidelines) • All final files ready for print & digital use

Because without a strategy, design becomes mere decoration. Strategy helps determine your brand's position in the market, brand character, and relevant visual direction. Effective visual design is born from a clear strategic foundation.

Of course. In the initial phase, I will ask about your visual preferences, favorite references, and the brand style you envision via chat or Google Form. However, I will also ensure that the visuals remain relevant to the agreed-upon strategy.

Yes. You get: • 1 round of major revisions for the strategy • 2 rounds of major revisions for the visual design • Additional minor tweaks if needed All revisions are done professionally and through a structured system.

The ideal total duration is 3–4 weeks, depending on revisions and feedback speed. The process is divided into 5 phases: consultation, strategy, design, revision, and finalization.

All presentations are done via asynchronous video (such as Loom, Cap.so, or Tella) so you can watch them anytime and be flexible. Feedback can be sent via chat on Contra or through the Google Form I provide.

Yes! All final files (logos, colors, fonts, etc.) will be packaged and prepared in various formats — both for digital (PNG, JPG, SVG, PDF) and print (EPS, PDF, AFDESIGN are master/original files). All files are neatly packaged in a Google Drive or Playbook.com folder that you can download and view. And you can use them directly on social media, presentations, or commercial printing.

No problem. This process is designed to help you find your brand direction, even if you come in with a raw idea. I will guide you from scratch with questions, research, and strategic insights.

You will have: • A clear, structured brand that stands out from the competition • A professional visual identity that is scalable • Long-term strategy & guideline documents • Brand assets that can be used by your team, other designers, or for pitching to investors

Rizqi D.'s other services

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