Visual Identity Design Only by Rizqi D. NurwijayaVisual Identity Design Only by Rizqi D. Nurwijaya

Visual Identity Design OnlyRizqi D. Nurwijaya

Cover image for Visual Identity Design Only

🌟 Project Goals:

• Create a professional, aesthetically appealing, and adaptable visual identity across various mediums.

• Realize visual branding that consistently reflects your brand's character and strategic values.

🛠️ Solutions Offered:

• Systematic design based on modern design principles and aesthetics relevant to your target audience.

• Consistent application of branding principles across all visual elements.

• Visuals that are easy to use and scalable, suitable for both beginners and your internal professional team.

📊 Expected Final Outcomes:

• A visual brand that effectively communicates the brand’s message, character, and values in a strong and consistent manner.

• A brand with a professional and cohesive appearance, thereby enhancing customer trust.

• You will have all the visual assets needed to appear on social media, websites, billboards, advertising posters, digital and offline promotions.

🔁 When is the Best Time to Use This Service?

• After you have already obtained brand strategy results from a previous consultant.

• When your brand is growing and you want to establish a consistent identity that distinguishes itself from competitors.

• When you want to enhance the professional impression of your presentations, investor decks, campaigns, and brand activations.

What's included

✅ WHAT IS INCLUDED IN THIS SERVICE (Complete Visual Design Package for Brands That Already Have a Strategy)

🎯 This service includes one main stage: Visual Identity Design

🎨 Visual Identity Design – Translating Strategy into Visual Design

This service focuses on translating existing strategies into a professional, adaptive, and cohesive visual brand system across various media. Design Components to be Created: 1. Main Logo and Variations • Main logo as the central brand identity • Logo variations: horizontal/vertical versions, icons/monograms, light/dark/monochrome versions • Ready for use on social media, websites, print, signage, merchandise, and more 2. Strategic Color Palette • Primary and supporting colors with meanings that reflect the brand’s character • Digital and print-friendly, complete with color codes (HEX, RGB, CMYK) • Includes visual implementation guidelines 3. Typography System • Selection of primary and supporting fonts that align with the brand's tone • Text hierarchy rules: headings, subheadings, body text, captions • To ensure readability, consistency, and a professional appearance 4. Photography Direction & Visual System • Brand photography style guidelines (mood, tone, subjects) • Development of visual elements such as shapes, patterns, layouts, icons, and illustrations • Purpose: to build a distinctive and unique brand visual identity 5. Visual Application Simulations (Mockups) • Your brand design is displayed in real-world contexts such as: • Social media posts • Digital banners and printed posters • Stationery (letterheads, business cards, envelopes, etc.) 6. Brand Guidelines (Comprehensive Guide in PDF) • Rules for using the logo, colors, typography, layout, and visual elements • Includes examples of proper and improper usage • Can be used by internal teams, agencies, or other designers to maintain consistency 7. Final Design Files Ready for Use 📁 For Digital Needs • PNG – transparent, for web & social media • JPG – for presentations or previews • SVG – scalable for web & digital • PDF (screen resolution) – for previews & digital sharing 🖨️ For Print Needs • .AFDESIGN – master file (editable, Affinity Designer 2) • EPS – universal vector file for print vendors • PDF (high resolution) – print-ready, used directly by printers

🗂️ WHAT WILL CLIENTS GET?

📄 Documents & Files: • Brand Guidelines in PDF format • Complete, ready-to-use final design files in various formats (digital & print) • Google Drive folder/Playbook containing all brand assets, structured and easily accessible 💬 Communication & Presentation: • 2–3 presentation videos (exploration, revision, finalization) via Asynchronous Video - Loom / Tella / Cap.so • Flexible feedback via chat (Contra.com) or Google Form • ✅ 2 rounds of major design revisions • ✅ Minor tweaks after finalization 📊 Final Deliverables: • Consistent, professional, and scalable visual identity • Brand appearance that reflects strategic direction and unique character • Visual assets ready for use across various media: social media, website, presentations, billboards, and more 🛠️ Solutions & Value You Get: • Functional & relevant brand visual system • Collaborative, transparent, and focused design process • Visual designs ready to support business growth and marketing activities • Brand assets easily reusable by internal teams and external professionals

FAQs

This service is a brand visual identity development service such as logos, colors, typography, and other visual systems. This service does not include brand strategy, as it is assumed that your brand strategy is already in place. The focus is on translating that strategy into strong and professional visual designs.

This service is designed for those who: • Already have a brand strategy (from a consultant, agency, or internal team). • Want to create a professional and cohesive brand visual appearance. • Are preparing branding materials such as pitch decks, marketing campaigns, or social media with strong visual branding.

It is not recommended. This service relies on a clear strategic foundation. If you don't have a strategy yet, I recommend considering the Brand Strategy + Visual Identity Design service, so that your visual design is built on the right foundation.

You will get a complete visual brand system, including: • Logo (main & variations) • Color palette + complete color codes • Typography and usage guidelines • Photography direction & visual elements (icons, shapes, patterns, etc.) • Visual application simulations (social media, advertising, stationery) • Brand Guidelines in PDF format • Final design files in ready-to-use formats (PNG, JPG, SVG, EPS, PDF, AFDESIGN)

Of course. This service includes: • 2 rounds of major revisions (e.g., logo direction, colors, or layout) • Additional minor tweaks after finalization The goal is to ensure that the final result matches your vision and expectations.

The difference lies in the foundation of the strategy. • Visual Identity Design Only services focus solely on visual appearance and assume that you already have a strategy in place. • Brand Strategy + Visual Identity Design services include developing a brand strategy from scratch, followed by visual design that aligns with that strategy.

This project is divided into 4 phases: 1. Initial Consultation — fill out a form via Google Form, get to know your strategy and needs. 2. Design Exploration — explore and present 1–2 initial concepts. 3. Refinement — revise and refine the selected design. 4. Finalization & Delivery — compile final files and brand guidelines.

The average turnaround time is 2–3 weeks, depending on the complexity and number of revisions.

You will receive complete design files for digital and print: • Digital: PNG, JPG, SVG, PDF (screen) • Print: EPS, PDF (hi-res), AFDESIGN All files are neatly packaged in a Google Drive or Playbook.com folder.

Of course. Each concept will be presented via video (asynchronous), and you can provide feedback via chat or form. This process ensures that the results remain in line with your brand vision.

Yes. The design I create will be tailored to various needs: social media, websites, print ads, banners, stationery, pitch decks, and more — so that your brand appears consistent across all platforms.

Yes. You will receive Brand Guidelines that can be used by anyone (internal teams, agencies, or freelancers) to maintain the visual consistency of your brand in the future.

Rizqi D.'s other services

Brand Strategy + Visual Identity Design (Complete Package)$3,500

Rebranding Service$3,800

Starting at$1,700

Duration3 weeks