Visual Identity Design Only
Starting at
$
1,700
About this service
Summary
FAQs
What is the “Visual Identity Design Only” service?
This service is a brand visual identity development service such as logos, colors, typography, and other visual systems. This service does not include brand strategy, as it is assumed that your brand strategy is already in place. The focus is on translating that strategy into strong and professional visual designs.
Who is this service suitable for?
This service is designed for those who: • Already have a brand strategy (from a consultant, agency, or internal team). • Want to create a professional and cohesive brand visual appearance. • Are preparing branding materials such as pitch decks, marketing campaigns, or social media with strong visual branding.
I don't have a brand strategy yet. Can I use this service right away?
It is not recommended. This service relies on a clear strategic foundation. If you don't have a strategy yet, I recommend considering the Brand Strategy + Visual Identity Design service, so that your visual design is built on the right foundation.
What will I get from this service?
You will get a complete visual brand system, including: • Logo (main & variations) • Color palette + complete color codes • Typography and usage guidelines • Photography direction & visual elements (icons, shapes, patterns, etc.) • Visual application simulations (social media, advertising, stationery) • Brand Guidelines in PDF format • Final design files in ready-to-use formats (PNG, JPG, SVG, EPS, PDF, AFDESIGN)
Can I request revisions if the initial design is not suitable?
Of course. This service includes: • 2 rounds of major revisions (e.g., logo direction, colors, or layout) • Additional minor tweaks after finalization The goal is to ensure that the final result matches your vision and expectations.
What is the difference between Brand Strategy + Visual Identity Design services?
The difference lies in the foundation of the strategy. • Visual Identity Design Only services focus solely on visual appearance and assume that you already have a strategy in place. • Brand Strategy + Visual Identity Design services include developing a brand strategy from scratch, followed by visual design that aligns with that strategy.
How does it work?
This project is divided into 4 phases: 1. Initial Consultation — fill out a form via Google Form, get to know your strategy and needs. 2. Design Exploration — explore and present 1–2 initial concepts. 3. Refinement — revise and refine the selected design. 4. Finalization & Delivery — compile final files and brand guidelines.
How long does this service take?
The average turnaround time is 2–3 weeks, depending on the complexity and number of revisions.
What files will I receive?
You will receive complete design files for digital and print: • Digital: PNG, JPG, SVG, PDF (screen) • Print: EPS, PDF (hi-res), AFDESIGN All files are neatly packaged in a Google Drive or Playbook.com folder.
Will I be involved in the design process?
Of course. Each concept will be presented via video (asynchronous), and you can provide feedback via chat or form. This process ensures that the results remain in line with your brand vision.
Can I use this design for social media and other promotional needs?
Yes. The design I create will be tailored to various needs: social media, websites, print ads, banners, stationery, pitch decks, and more — so that your brand appears consistent across all platforms.
Can the design be used by internal teams or other designers in the future?
Yes. You will receive Brand Guidelines that can be used by anyone (internal teams, agencies, or freelancers) to maintain the visual consistency of your brand in the future.
What's included
✅ WHAT IS INCLUDED IN THIS SERVICE (Complete Visual Design Package for Brands That Already Have a Strategy)
🎯 This service includes one main stage: Visual Identity Design
🎨 Visual Identity Design – Translating Strategy into Visual Design
This service focuses on translating existing strategies into a professional, adaptive, and cohesive visual brand system across various media. Design Components to be Created: 1. Main Logo and Variations • Main logo as the central brand identity • Logo variations: horizontal/vertical versions, icons/monograms, light/dark/monochrome versions • Ready for use on social media, websites, print, signage, merchandise, and more 2. Strategic Color Palette • Primary and supporting colors with meanings that reflect the brand’s character • Digital and print-friendly, complete with color codes (HEX, RGB, CMYK) • Includes visual implementation guidelines 3. Typography System • Selection of primary and supporting fonts that align with the brand's tone • Text hierarchy rules: headings, subheadings, body text, captions • To ensure readability, consistency, and a professional appearance 4. Photography Direction & Visual System • Brand photography style guidelines (mood, tone, subjects) • Development of visual elements such as shapes, patterns, layouts, icons, and illustrations • Purpose: to build a distinctive and unique brand visual identity 5. Visual Application Simulations (Mockups) • Your brand design is displayed in real-world contexts such as: • Social media posts • Digital banners and printed posters • Stationery (letterheads, business cards, envelopes, etc.) 6. Brand Guidelines (Comprehensive Guide in PDF) • Rules for using the logo, colors, typography, layout, and visual elements • Includes examples of proper and improper usage • Can be used by internal teams, agencies, or other designers to maintain consistency 7. Final Design Files Ready for Use 📁 For Digital Needs • PNG – transparent, for web & social media • JPG – for presentations or previews • SVG – scalable for web & digital • PDF (screen resolution) – for previews & digital sharing 🖨️ For Print Needs • .AFDESIGN – master file (editable, Affinity Designer 2) • EPS – universal vector file for print vendors • PDF (high resolution) – print-ready, used directly by printers
🗂️ WHAT WILL CLIENTS GET?
📄 Documents & Files: • Brand Guidelines in PDF format • Complete, ready-to-use final design files in various formats (digital & print) • Google Drive folder/Playbook containing all brand assets, structured and easily accessible 💬 Communication & Presentation: • 2–3 presentation videos (exploration, revision, finalization) via Asynchronous Video - Loom / Tella / Cap.so • Flexible feedback via chat (Contra.com) or Google Form • ✅ 2 rounds of major design revisions • ✅ Minor tweaks after finalization 📊 Final Deliverables: • Consistent, professional, and scalable visual identity • Brand appearance that reflects strategic direction and unique character • Visual assets ready for use across various media: social media, website, presentations, billboards, and more 🛠️ Solutions & Value You Get: • Functional & relevant brand visual system • Collaborative, transparent, and focused design process • Visual designs ready to support business growth and marketing activities • Brand assets easily reusable by internal teams and external professionals
Duration
3 weeks
Skills and tools
Industries