Summary

FAQs

• What is the “Visual Identity Design Only” service?

  This service is a brand visual identity development service such as logos, colors, typography, and other visual systems. This service does not include brand strategy, as it is assumed that your brand strategy is already in place. The focus is on translating that strategy into strong and professional visual designs.

• Who is this service suitable for?

  This service is designed for those who: • Already have a brand strategy (from a consultant, agency, or internal team). • Want to create a professional and cohesive brand visual appearance. • Are preparing branding materials such as pitch decks, marketing campaigns, or social media with strong visual branding.

• I don't have a brand strategy yet. Can I use this service right away?

  It is not recommended. This service relies on a clear strategic foundation. If you don't have a strategy yet, I recommend considering the Brand Strategy + Visual Identity Design service, so that your visual design is built on the right foundation.

• What will I get from this service?

  You will get a complete visual brand system, including: • Logo (main & variations) • Color palette + complete color codes • Typography and usage guidelines • Photography direction & visual elements (icons, shapes, patterns, etc.) • Visual application simulations (social media, advertising, stationery) • Brand Guidelines in PDF format • Final design files in ready-to-use formats (PNG, JPG, SVG, EPS, PDF, AFDESIGN)

• Can I request revisions if the initial design is not suitable?

  Of course. This service includes: • 2 rounds of major revisions (e.g., logo direction, colors, or layout) • Additional minor tweaks after finalization The goal is to ensure that the final result matches your vision and expectations.

• What is the difference between Brand Strategy + Visual Identity Design services?

  The difference lies in the foundation of the strategy. • Visual Identity Design Only services focus solely on visual appearance and assume that you already have a strategy in place. • Brand Strategy + Visual Identity Design services include developing a brand strategy from scratch, followed by visual design that aligns with that strategy.

• How does it work?

  This project is divided into 4 phases: 1. Initial Consultation — fill out a form via Google Form, get to know your strategy and needs. 2. Design Exploration — explore and present 1–2 initial concepts. 3. Refinement — revise and refine the selected design. 4. Finalization & Delivery — compile final files and brand guidelines.

• How long does this service take?

  The average turnaround time is 2–3 weeks, depending on the complexity and number of revisions.

• What files will I receive?

  You will receive complete design files for digital and print: • Digital: PNG, JPG, SVG, PDF (screen) • Print: EPS, PDF (hi-res), AFDESIGN All files are neatly packaged in a Google Drive or Playbook.com folder.

• Will I be involved in the design process?

  Of course. Each concept will be presented via video (asynchronous), and you can provide feedback via chat or form. This process ensures that the results remain in line with your brand vision.

• Can I use this design for social media and other promotional needs?

  Yes. The design I create will be tailored to various needs: social media, websites, print ads, banners, stationery, pitch decks, and more — so that your brand appears consistent across all platforms.

• Can the design be used by internal teams or other designers in the future?

  Yes. You will receive Brand Guidelines that can be used by anyone (internal teams, agencies, or freelancers) to maintain the visual consistency of your brand in the future.