Your Google Ads campaigns need regular attention as search behaviour, competition and business priorities change. I provide ongoing Google Ads management for service businesses in the UK and USA. I review search terms, keywords, ads, targeting and budget allocation to identify where your campaigns can improve and where irrelevant traffic may be using your budget. My focus is the quality of enquiries, supported by useful conversion data. Where you can share lead outcomes, I use that feedback alongside account performance to guide decisions. A form submission or phone call is a tracked action; understanding whether it became a suitable opportunity makes optimisation more meaningful. You receive ongoing campaign improvements, clear performance updates and practical recommendations for your landing pages and enquiry journey. This service is suitable for businesses with existing campaigns that want consistent account oversight and a clearer view of what their advertising is producing. Process

Review the account, business priorities and tracking.

Agree the management scope and reporting schedule.

Monitor performance and prioritise campaign improvements.

Review available lead quality feedback.

Report results, actions taken and next priorities.

Deliverables

Ongoing Google Ads account monitoring and optimisation.

Search term reviews and negative keyword updates.

Keyword, ad copy and asset improvements.

Location targeting and budget allocation reviews.

Bidding adjustments where supported by the data.

Performance reporting and agreed review discussions.

Recommendations for landing pages and conversion tracking.

What I need from you: Google Ads access, your target locations and services, advertising budget, conversion goals, and lead quality feedback where available.

Scope note: Advertising spend is paid separately to Google. Reporting frequency, campaign coverage and management fees are agreed before work starts. Results depend on factors including budget, competition, your offer and how enquiries are handled.