Summary

FAQs

• What do you need from me to get started?

  All brand assets (logos, fonts, color codes), existing materials or previous guidelines, information about who will use the guide (internal team, agencies, vendors), and any specific challenges or misuse issues you've encountered.

• How long does creating a style guide take?

  Typically 2-3 weeks depending on brand complexity. Simple brands with basic guidelines take about 2 weeks, while comprehensive guides for larger organizations may take 3-4 weeks.

• Can you create a style guide for an existing brand?

  Absolutely! This service works for both new brands that need documentation and established brands that need their identity properly codified.

• What format will the style guide be delivered in?

  You'll receive a professionally designed PDF that's easy to share digitally. I can also provide editable formats (InDesign, Figma) if you need to make future updates internally.

• How detailed should the style guide be?

  It depends on your needs. Small businesses might need 10-15 pages covering essentials, while larger organizations might need 30-50 pages with extensive applications and scenarios. We'll determine the right scope during discovery.

• Can the guide include digital and print specifications?

  Yes! I'll include specifications for both digital applications (web, social media, email) and print materials (business cards, brochures, signage) with appropriate color formats and sizing.

• What if we don't have all brand elements finalized?

  If your brand identity is incomplete, I can help develop missing elements as part of the process, or we can focus on documenting what exists and leave sections for future expansion.

• Can you create templates along with the style guide?

  Yes! While this service focuses on the guidelines document, I can create templates for common materials like presentations, social media, or marketing collateral as additional deliverables.

• Will this include guidelines for illustrations or custom graphics?

  If your brand uses custom illustrations or graphic elements, I'll document the style, usage rules, and provide examples. For basic elements this is included; extensive illustration systems may require additional scope.

• Can the style guide be updated later?

  Yes! If you receive the editable files, you can update it internally. Alternatively, I can provide update services as your brand evolves or expands into new applications.