Brand Style Guide

Pro

Uchitha H.

Starting at

3,500

About this service

Summary

This brand style guide service creates a comprehensive reference document that codifies your brand identity and ensures consistent application across all platforms and materials. Whether you have an existing brand that needs documentation or a new identity that requires guidelines, I'll create a professional, easy-to-follow style guide that empowers your team, partners, and vendors to represent your brand correctly every time. The result is a living document that protects brand consistency while providing clear direction for anyone working with your brand.

Process

Brand Audit & Gathering

I'll collect all existing brand assets including logos, fonts, colors, previous materials, and any informal guidelines currently in use to understand your complete brand system.

Structure & Planning

I'll determine which sections your style guide needs based on your brand complexity, team size, and typical use cases, creating an outline for your approval.

Documentation & Design

I'll create each section with clear explanations, visual examples, technical specifications, and practical guidance, designing the guide itself to reflect your brand aesthetic.

Application Examples

I'll design mockups showing your brand applied to various materials, demonstrating proper usage in real-world contexts.

Review & Refinement

You'll review the complete guide and provide feedback. I'll refine content, examples, and specifications to ensure everything is clear and comprehensive.

Final Delivery

You'll receive the style guide in PDF format for easy sharing, plus an editable version if needed for future updates.

FAQs

What do you need from me to get started?
All brand assets (logos, fonts, color codes), existing materials or previous guidelines, information about who will use the guide (internal team, agencies, vendors), and any specific challenges or misuse issues you've encountered.
How long does creating a style guide take?
Typically 2-3 weeks depending on brand complexity. Simple brands with basic guidelines take about 2 weeks, while comprehensive guides for larger organizations may take 3-4 weeks.
Can you create a style guide for an existing brand?
Absolutely! This service works for both new brands that need documentation and established brands that need their identity properly codified.
What format will the style guide be delivered in?
You'll receive a professionally designed PDF that's easy to share digitally. I can also provide editable formats (InDesign, Figma) if you need to make future updates internally.
How detailed should the style guide be?
It depends on your needs. Small businesses might need 10-15 pages covering essentials, while larger organizations might need 30-50 pages with extensive applications and scenarios. We'll determine the right scope during discovery.
Can the guide include digital and print specifications?
Yes! I'll include specifications for both digital applications (web, social media, email) and print materials (business cards, brochures, signage) with appropriate color formats and sizing.
What if we don't have all brand elements finalized?
If your brand identity is incomplete, I can help develop missing elements as part of the process, or we can focus on documenting what exists and leave sections for future expansion.
Can you create templates along with the style guide?
Yes! While this service focuses on the guidelines document, I can create templates for common materials like presentations, social media, or marketing collateral as additional deliverables.
Will this include guidelines for illustrations or custom graphics?
If your brand uses custom illustrations or graphic elements, I'll document the style, usage rules, and provide examples. For basic elements this is included; extensive illustration systems may require additional scope.
Can the style guide be updated later?
Yes! If you receive the editable files, you can update it internally. Alternatively, I can provide update services as your brand evolves or expands into new applications.

What's included

📖 Comprehensive Brand Guidelines Document
A complete, professionally designed style guide that documents your entire brand identity system, ensuring consistent application across all touchpoints and making it easy for anyone to represent your brand correctly.
🎨 Logo Usage & Specifications
Detailed guidelines for logo applications including clear space requirements, minimum sizes, color variations, placement rules, and examples of correct and incorrect usage.
🌈 Color System Documentation
Complete color palette with hex, RGB, CMYK, and Pantone values for primary and secondary colors, plus usage guidelines for backgrounds, text, and accent applications.
✍️ Typography Guidelines
Font specifications including primary and secondary typefaces, font weights, sizes, line spacing, and hierarchy rules for headings, body text, and other applications.
🖼️ Visual Language & Imagery
Guidelines for photography style, illustration usage, graphic elements, patterns, textures, and overall visual aesthetic that defines your brand's look and feel.
📋 Application Examples
Real-world examples showing your brand applied to business cards, letterhead, social media, website, marketing materials, and other common touchpoints.
✅ Dos & Don'ts
Clear visual examples of what to do and what to avoid, helping team members and external partners maintain brand integrity.