SaaS Web Design & Development

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About this service

Summary

This comprehensive SaaS web design and development service delivers a complete marketing website built to attract, engage, and convert your target customers. Whether you're launching a new SaaS product or redesigning an existing site, I'll create a professional, high-performing website that builds trust and drives signups. The service includes strategic design (if needed), full development in Webflow or Framer, conversion-optimized layouts, CMS setup for dynamic content, essential integrations, SEO optimization, and training so you can manage and scale your web presence as your product grows.

Process

Discovery & Strategy Session
We'll dive deep into your SaaS product, target audience, competitive landscape, value proposition, and business goals. I'll gather information about your features, pricing structure, customer pain points, and success metrics to inform the design and development strategy.
Sitemap & Content Planning
I'll create a strategic sitemap outlining all pages and user flows, plan content hierarchy, and identify key conversion points throughout the site. We'll align on messaging, CTAs, and how to best communicate your product's value.
Design Phase (If Needed)
If you need design services, I'll create wireframes focusing on user journey and conversions, then develop high-fidelity mockups in Figma with modern aesthetics, clear information hierarchy, and trust-building elements. You'll have opportunities for feedback and revisions before development.
Platform Setup & Development
I'll set up your project in Webflow or Framer (based on your preference) with organized structure, clean code, and responsive breakpoints. Then I'll build all pages, components, and sections with pixel-perfect precision.
CMS & Dynamic Content Configuration
I'll set up CMS collections for blog posts, changelog, case studies, integrations, help articles, or any other dynamic content your SaaS needs, creating templates that maintain design consistency.
Forms & Integration Setup
I'll implement and connect all forms to your preferred tools (email marketing, CRM, analytics platforms), add live chat widgets, integrate payment badges, and set up any other third-party services required.
Content Population & Optimization
I'll add your content, optimize all images and media, implement proper heading structures, add meta descriptions and Open Graph tags, and ensure everything is SEO-ready.
Testing & Quality Assurance
Comprehensive testing across devices, browsers, and user scenarios to ensure flawless functionality, form submissions, responsive behavior, loading speeds, and conversion tracking.
Training & Launch Preparation
I'll provide detailed documentation and conduct a walkthrough session showing you how to manage content, update pricing, add blog posts, monitor analytics, and make basic updates confidently.
Launch & Post-Launch Support
We'll launch your site to your custom domain with proper DNS configuration, SSL setup, and analytics tracking. You'll have post-launch support for adjustments and questions as you start driving traffic.

FAQs

  • What do you need from me to get started?

    I'll need information about your SaaS product (features, benefits, target audience), brand assets (logo, colors, fonts), existing content or copywriting, pricing structure, competitor examples, integration requirements, and any specific goals or metrics you're tracking.

  • Do you write the copy for the website?

    I can provide guidance on structure and messaging, but professional copywriting is a separate service. If you need help with copy, I can recommend copywriters who specialize in SaaS, or you can provide the content and I'll implement it strategically.

  • Can you build the actual SaaS application?

    This service focuses on the marketing website that promotes your SaaS product, not the application itself. However, I can create landing pages, signup flows, and authentication pages that connect to your application.

  • Which platform do you recommend, Webflow or Framer?

    Both are excellent. Webflow offers more robust CMS capabilities and is better for content-heavy sites with complex structures. Framer is faster for simpler sites and offers more creative interaction possibilities. I'll recommend based on your specific needs.

  • Can you integrate with our existing tools?

    Yes! I can integrate with most common SaaS tools including HubSpot, Mailchimp, Intercom, Google Analytics, Mixpanel, Stripe badges, Zapier, and many others through native integrations or custom code.

  • Do you provide custom illustrations and icons?

    Yes! I have experience with illustrations and access to quality resources. For basic needs like icons, simple vector graphics, and standard UI elements, these are typically included in the project at no extra cost. For complex custom illustrations, detailed character work, or extensive iconography sets, there may be additional costs depending on the scope and style required.

  • What if my project needs custom animations or motion graphics?

    I can create smooth micro-interactions, scroll animations, and standard web animations as part of the development process. For more complex motion graphics, animated illustrations, or elaborate animation sequences, we'll discuss the requirements and I'll provide a clear quote for the additional work.

  • Can you source or create graphics that match my brand style?

    Absolutely. I can work with your existing brand guidelines to create or source graphics that align perfectly with your visual identity. For basic assets like icons and simple graphics, this is usually included. For custom illustration systems or unique graphic elements, we'll discuss the creative direction and any additional investment needed.

  • Do you work with external illustrators or designers if needed?

    Yes, for projects requiring specialized illustration styles or extensive custom artwork beyond my capabilities, I have a network of talented illustrators and designers I can collaborate with. I'll be transparent about when this might be beneficial and provide clear pricing for any external creative services.

  • What's included in post-launch support?

    I include a post-launch support window (typically 14-21 days for SaaS projects) for minor adjustments, bug fixes, content updates, and questions. For ongoing optimization, updates, or support, we can discuss retainer options.

What's included

  • 🚀 Complete SaaS Marketing Website

    Get a professional, conversion-focused marketing website for your SaaS product. From homepage to pricing pages, feature showcases to signup flows, I'll create a complete web presence designed to convert visitors into customers.

  • 🎨 Strategic Design or Implementation

    Need design from scratch? I'll create a modern, trust-building design in Figma that positions your SaaS competitively. Have designs ready? I'll implement them with precision in Webflow or Framer, ensuring pixel-perfect execution and smooth functionality.

  • 📄 Essential SaaS Pages

    I'll build all critical pages your SaaS needs including homepage, features/product pages, pricing page with plan comparisons, about/team page, contact page, and any additional pages required to support your sales funnel.

  • 💰 Conversion-Optimized Pricing Page

    Your pricing page will be strategically designed with clear plan comparisons, feature breakdowns, call-to-action buttons, and trust signals to maximize conversions and reduce decision friction.

  • 📝 CMS Setup for Scalable Content

    I'll configure CMS collections for blog posts, changelog updates, case studies, testimonials, help documentation, or integration showcases, making it easy to keep your content fresh and relevant.

  • 🔗 Integration & Tool Connectivity

    Connect essential tools like email marketing platforms, analytics (Google Analytics, Mixpanel), live chat widgets, form handlers, payment indicators, and other third-party services your SaaS needs.

  • ⚡ Performance & SEO Optimization

    Your site will be optimized for speed, search engines, and conversions with proper meta tags, structured data, fast loading times, and technical SEO best practices to drive organic traffic.

  • 🎯 Lead Capture & Form Integration

    Strategic placement of signup forms, demo request forms, contact forms, and newsletter signups, all connected to your CRM or email platform to capture and nurture leads effectively.

  • 💬 Training, Documentation & Support

    I'll provide comprehensive documentation, a walkthrough session to show you how to manage your site, and post-launch support to ensure you're confident making updates and optimizations.


Skills and tools

UX Designer

Web Designer

Web Developer

Elementor

Elementor

Figma

Figma

Framer

Framer

HTML5

HTML5

Webflow

Webflow