Web Revamp/ Re-Design

Contact for pricing

About this service

Summary

This web revamp and redesign service breathes new life into your outdated or underperforming website. Whether your site looks dated, performs poorly, doesn't convert well, or no longer represents your evolved brand, I'll transform it into a modern, high-performing digital presence. The service includes comprehensive audit, strategic redesign, development in Webflow or Framer, content migration, SEO preservation, performance optimization, and everything needed to launch your improved site without losing the equity you've built.

Process

Audit & Discovery
I'll analyze your current site's performance, design, user experience, and technical setup. We'll discuss what's working, what's not, your business goals, competitor landscape, and vision for the new site.
Strategy & Planning
Based on the audit, I'll develop a redesign strategy addressing your specific issues, create an updated sitemap, plan content restructuring, and identify opportunities for improvement.
Design Phase
I'll create modern, conversion-focused designs in Figma that maintain brand recognition while elevating your visual presence. You'll review and provide feedback through revision rounds.
Development & Migration
I'll build your redesigned site in Webflow or Framer, carefully migrate content, set up proper redirects, optimize for performance, and ensure all functionality works flawlessly.
SEO & Technical Setup
I'll implement proper redirects from old URLs, optimize meta tags and structure, set up analytics tracking, and ensure technical SEO best practices to maintain and improve search visibility.
Testing & Launch
Comprehensive testing across devices and browsers, final optimizations, redirect verification, and coordinated launch with minimal disruption to your online presence.

FAQs

  • What do you need from me to get started?

    Access to your current website (login credentials if needed), analytics data to understand current performance, content or brand guidelines, specific pain points or goals, and any features or functionality you want to add or improve.

  • Will my search rankings be affected?

    I take careful measures to preserve SEO equity including proper 301 redirects, maintaining strong content, optimizing technical SEO, and keeping beneficial URL structures. Most sites see improved rankings post-redesign due to better performance and UX.

  • How long does a redesign project take?

    Typically 4-8 weeks depending on site size and complexity. Smaller sites (5-10 pages) take 4-5 weeks, while larger sites with extensive content may take 6-8 weeks.

  • Can you keep some elements from my current site?

    Absolutely! If certain sections work well, we'll preserve and enhance them. The redesign focuses on improving what needs it while keeping what's already effective.

  • What happens to my existing content?

    All valuable content will be migrated to the new site with improvements to formatting, organization, and SEO optimization. We can also use this as an opportunity to refresh or update outdated content.

  • Can you redesign just specific sections instead of the whole site?

    Yes! If only certain areas need attention, we can do a partial redesign focusing on high-priority pages like the homepage, product pages, or checkout flow while keeping other sections intact.

  • Will I be able to update the site myself after redesign?

    Yes. Both Webflow and Framer offer intuitive editors that make content updates easy without coding knowledge. I'll provide training and documentation so you're comfortable managing your site.

  • What about custom illustrations or new photography?

    For basic graphics like icons and simple visual elements, these are typically included. For extensive custom illustrations, photography art direction, or complex visual assets, we'll discuss your needs and any additional costs.

  • Is support included after the redesign launches?

    Yes, I include post-launch support (typically 14-21 days) for adjustments, questions, and minor fixes as you get familiar with the new site. For ongoing support, we can discuss retainer options.

What's included

  • 🔍 Current Site Audit & Analysis

    I'll thoroughly analyze your existing website to identify pain points, performance issues, outdated design elements, and missed opportunities. This audit informs a strategic redesign approach focused on real improvements.

  • 🎨 Modern Design Refresh

    A complete visual overhaul with contemporary design trends, improved user experience, better information hierarchy, and a fresh look that positions your brand competitively while maintaining brand recognition.

  • 📱 Mobile-First Responsive Design

    Your redesigned site will be optimized for all devices with mobile-first thinking, ensuring seamless experiences across desktop, tablet, and smartphone with improved touch interactions and readability.

  • ⚡ Performance & Speed Optimization

    I'll rebuild your site with clean code, optimized images, faster loading times, and improved technical performance to reduce bounce rates and enhance user satisfaction.

  • 🔄 Content Migration & Restructuring

    Careful migration of your existing content with improved organization, updated copy formatting, optimized images, and better content flow that guides visitors toward conversion goals.

  • 🔗 SEO Preservation & Enhancement

    I'll maintain your search rankings with proper redirects, preserved URL structures where beneficial, optimized meta data, and technical SEO improvements to protect and enhance your organic visibility.

  • 📊 Conversion Rate Optimization

    Strategic placement of calls-to-action, improved navigation, better form design, trust signals, and user flow optimization designed to turn more visitors into customers or leads.


Skills and tools

UX Designer

Web Designer

Web Developer

Figma

Figma

Framer

Framer

HTML5

HTML5

React

React

Webflow

Webflow