Community Consultation - Strategy
Starting at
$
12,000
About this service
Summary
FAQs
Who is this for?
- Organizations that have already conducted research and concluded that community is beneficial to their business goals. - Communities that have yet to launch; communities that are pivoting their focus and need to relaunch.
Who is this not for?
Communities that have clear goals and objectives that they are successfully working towards (see BASIC and SUPPORT services). Organizations who want to launch a community but have not yet conducted independent research into whether a community will impact their business goals (see Consultation - R&D service).
What's included
Community goals, objectives, KPIs, personas
Define community goals, objectives, and KPIs. Define community member persona and community identity/USP.
Community strategy roadmap
Outline and implement community architecture. Define members' ideal behaviors and generate model content. Define launch plan, including acquisition channels and member roll-out schedule. Identify engagement tactics, recommend reward program frameworks, and recommend partnerships for community member benefits.
Community SOPs
Draft community guidelines, code of conduct, and moderation policies. Generate playbooks for cross-departmental collaboration, e.g. social media and marketing, product updates and feedback.
Community content calendar
Content calendar template with sample content for 1 month (with notes for less-frequently recurring content).
Community newsletter
Plan/design/launch community newsletter, if required.
Community rewards program
Determine and assign reward levels and conditions for award. Determine relevancy of superuser program, and develop framework if required.
Duration
10 weeks
Skills and tools
Industries