Full Brand Identity

Haley Martinez

(1)

Starting at

850

About this service

Summary

How It Works:
The Client:
I will first send you an intake questionnaire to get to know you, your business, and your brand intentions.
I will also request some form of visual collection that shows me your 
style. I've found that Pinterest boards work great for this! Not only do
 I want the logo to resonate with your audience, but I also want to make
 sure that you love it as well!
Me:
I will look over the questionnaire and visual collection, then I would 
love to have a 30 minute-1 hour phone call or video conference to make 
sure I have a full understanding of your wants/needs, style, goals, preferences, etc.
I will begin working on the brand strategy. I will construct a rough draft, then present it to you for approval.
Next, I will design 3 logo concepts for you to choose from, then will present them to you in a video for you to choose from.
The Client:
Once you choose a logo concept, you may make up to 3 revisions to tweak the design to your idea of perfection.
Me:
I will make any revisions, gather all logo formats, then move on to 
creating the brand board, guidelines, strategy, and social media toolbox. The official logos will be delivered in multiple formats including PNG, PDF Print, and SVG.
After completing these final tasks, I will deliver all of the final products to you together.
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What's included

Primary Logo
The main logo will fit your band's personality and stand out in any crowd.
Secondary Logo
The secondary logo will be an alternative option that can be used when a situation doesn't do your main logo justice and let it shine.
Logo Transparencies
The logo transparencies will be the primary and secondary logos with transparent backgrounds. This allows the logos to be used in an even wider range of situations.
Favicon
This icon will represent your brand in shortcuts, websites, tabs, web histories, URLs, and bookmarks.
Brand Board
The brand board will express your brand's style and display all visual elements that will represent your brand.
Color Palette
This will be a collection of colors that will represent the brand. I will deliver this to you in RGB, HEX, and CMYK upon request.
Typography Suite
These are the font specifications that will be used to complete your brand's style.
Full Brand Guidelines
The guidelines will provide any applicable directions for the brand. This may include the brand's voice, logo usage, do’s and dont’s, color codes, design placement guidance, font specifications, elements+icons, hashtag guidelines, photography, models, wardrobe cues, patterns, textures, surfaces, music, playlists, aesthetic direction, etc.
Full Brand Strategy
The brand strategy outlines the brand purpose, beliefs, values, mission, audience, competitor analysis, positioning statement, and target analysis.
Basic Social Media Toolbox
The social toolbox automatically includes designs to be used for your brand's Instagram and Facebook. 2 out of 4 of the following may be chosen in addition to Facebook and Instagram: Twitter, Pinterest, email header, or LinkedIn.