Build Your Own Brand

Haley Martinez

(1)

Contact for pricing

About this service

Summary

How It Works:

The Client:

I will first send you an intake questionnaire to get to know you, your business, and your brand intentions.

I will ask for you to create a list of deliverables you would like to receive, so I know exactly what we want to work on.

I will also request some form of visual collection that shows me your style. I've found that Pinterest boards work great for this! Not only do I want any visual deliverables to resonate with your audience, but I also want to make sure that you love them as well!

Me:

I will look over all of the information you have given me (including the questionnaire, visual collection, and list of deliverables), then I would love to have a 30 minute-1 hour phone call, video conference, or meeting with you to make sure I have a full understanding of your wants/needs, style, goals, preferences, etc.

I will send a complete business proposal to you for your approval so I can begin.

I will begin working on the desired deliverables. At the end of each deliverable project, I will check in with you for updates, a presentation of what I have completed, any revisions you'd like me to make, and approval of the completed deliverable. If revisions are made, I will repeat this step after revising to request approval once again. This step will repeat for each deliverable until all desired deliverables are completed.

Once all deliverables have been completed, and approval is given for each, the completed works will be delivered to you in all appropriate formats.

What's included

Primary Logo
The main logo will fit your band's personality and stand out in any crowd.
Secondary Logo
The secondary logo will be an alternative option that can be used when a situation doesn't do your main logo justice and let it shine.
Logo Transparencies
The logo transparencies will be the primary and secondary logos with transparent backgrounds. This allows the logos to be used in an even wider range of situations.
Favicon
This icon will represent your brand in shortcuts, websites, tabs, web histories, URLs, and bookmarks.
Brand Board
The brand board will express your brand's style and display all visual elements that will represent your brand.
Color Palette
This will be a collection of colors that will represent the brand. I will deliver this to you in RGB, HEX, and CMYK upon request.
Typography Suite
These are the font specifications that will be used to complete your brand's style.
Full Brand Guidelines
The guidelines will provide any applicable directions for the brand. This may include the brand's voice, logo usage, do’s and dont’s, color codes, design placement guidance, font specifications, elements+icons, hashtag guidelines, photography, models, wardrobe cues, patterns, textures, surfaces, music, playlists, aesthetic direction, etc.
Full Brand Strategy
The brand strategy outlines the brand purpose, beliefs, values, mission, audience, competitor analysis, positioning statement, and target analysis.
Basic Social Media Toolbox
The social toolbox automatically includes designs to be used for your brand's Instagram and Facebook. The following may be chosen in addition to Facebook and Instagram if requested: Twitter, Pinterest, email header, or LinkedIn.
Brand Marketing Materials
If you would like assistance with keeping your brand consistent while gathering marketing materials to support your brand, this is a deliverable for you! I will handle the designing and ordering of all materials. This includes any marketing materials for your brand that you would like to incorporate. Ideas for popular marketing materials include: business cards, flyers, brochures, magnets, menus, gift certificates, labels, stickers, packaging, shipping envelopes, signs & banners, tshirts, pens, and cups/mugs.