What's included

• Primary Logo

  The main logo will fit your band's personality and stand out in any crowd.

• Secondary Logo

  The secondary logo will be an alternative option that can be used when a situation doesn't do your main logo justice and let it shine.

• Logo Transparencies

  The logo transparencies will be the primary and secondary logos with transparent backgrounds. This allows the logos to be used in an even wider range of situations.

• Favicon

  This icon will represent your brand in shortcuts, websites, tabs, web histories, URLs, and bookmarks.

• Brand Board

  The brand board will express your brand's style and display all visual elements that will represent your brand.

• Color Palette

  This will be a collection of colors that will represent the brand. I will deliver this to you in RGB, HEX, and CMYK upon request.

• Typography Suite

  These are the font specifications that will be used to complete your brand's style.

• Full Brand Guidelines

  The guidelines will provide any applicable directions for the brand. This may include the brand's voice, logo usage, do’s and dont’s, color codes, design placement guidance, font specifications, elements+icons, hashtag guidelines, photography, models, wardrobe cues, patterns, textures, surfaces, music, playlists, aesthetic direction, etc.

• Full Brand Strategy

  The brand strategy outlines the brand purpose, beliefs, values, mission, audience, competitor analysis, positioning statement, and target analysis.

• Basic Social Media Toolbox

  The social toolbox automatically includes designs to be used for your brand's Instagram and Facebook. The following may be chosen in addition to Facebook and Instagram if requested: Twitter, Pinterest, email header, or LinkedIn.

• Brand Marketing Materials

  If you would like assistance with keeping your brand consistent while gathering marketing materials to support your brand, this is a deliverable for you! I will handle the designing and ordering of all materials. This includes any marketing materials for your brand that you would like to incorporate. Ideas for popular marketing materials include: business cards, flyers, brochures, magnets, menus, gift certificates, labels, stickers, packaging, shipping envelopes, signs & banners, tshirts, pens, and cups/mugs.