Brand Design Optimization

Pro

Matthew Kramer

Starting at

$

1,999

About this service

Summary

I specialize in optimizing brand design to elevate your business's visual identity and market presence. By conducting comprehensive brand audits and refining key elements like logos, color schemes, and typography, I ensure your brand stands out and resonates with your target audience. My personalized approach and commitment to aligning design with your business goals set me apart in delivering impactful brand transformations.

Process

1. Discovery & Briefing We’ll start with a conversation to dive deep into your brand. This is where I’ll get to know your story, your goals, and how you want your brand to connect with your audience. It’s all about setting the foundation for the journey ahead.
2. Brand Audit & Research I’ll analyze your current brand identity—what’s working, what’s not, and where the opportunities lie. I’ll also research competitors and trends to make sure your brand stands out in the best way possible.
3. Concept Development Here’s where the magic begins. I’ll create concepts for your refined brand identity, including updates to your logo, colors, typography, and more. You’ll get to see the vision come to life and provide feedback before we finalize the direction.
4. Visual Identity Design Once the concept is approved, I’ll refine and build out the full visual identity. This includes everything from a polished logo to an updated color palette and typography that aligns with your brand’s personality and goals.
5. Brand Style Guide To ensure consistency, I’ll deliver a detailed brand style guide. This will be your go-to resource for how to use your new brand elements across all platforms—think of it as the blueprint for your brand’s future.
6. Review & Feedback You’ll have the opportunity to review all the deliverables and request tweaks to make sure everything is aligned with your vision. Your input ensures that the final product is exactly what you need.
7. Implementation Support If you need help rolling out your new brand—whether it’s updating your website, social media, or marketing materials—I’ll guide you through the process to make sure your brand shines everywhere it’s seen.

What's included

  • Comprehensive Brand Audit Report

    Description: An in-depth analysis of your current brand identity, including strengths, weaknesses, and areas for improvement. This report will guide the optimization process. Format: PDF document. Quantity: One detailed report. Revisions: One round of revisions to address any additional insights or clarifications.

  • Refined Brand Identity Package

    Description: An updated suite of brand elements, including logo refinements, color palette adjustments, typography enhancements, and iconography, all aligned with your brand's vision and market positioning. Format: Vector files (AI, EPS), high-resolution images (PNG, JPEG), and a PDF brand style guide. Quantity: One comprehensive package encompassing all brand elements. Revisions: Two rounds of revisions to ensure alignment with your brand's goals.

  • Updated Brand Style Guide

    Description: A detailed guide outlining the proper usage of all brand elements, ensuring consistency across all platforms and marketing materials. This includes guidelines for logo usage, color schemes, typography, imagery, and tone of voice. Format: PDF document. Quantity: One comprehensive style guide. Revisions: One round of revisions to incorporate any necessary adjustments.

Example projects

Designing a Weather App That Feels as Good as It Looks

DearTech Website Revamp for Higher Engagement

Optimizing Conversion Through Brand Redesign

Recommendations

(5.0)

Recommended

Matt took on an urgent job, delivering on budget and exceeding expectations with great initiative and valuable ideas, which was especially impressive given the tight Friday-to-Monday turnaround. A pleasure to work with.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Canva

Figma

Industries

SaaS
Software

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