Full Brand Identity

Tas Vojevodko ✨

Starting at

3,000

About this service

Summary

Investing in your business is like planting a seed - it's a vital first step towards growth and expansion. But to ensure your seed blooms into a thriving and fruitful brand, you need to nurture it with attention to detail and care.

Full Brand Identity will take you on an immersive & transformative journey, diving deep into your brand strategy, identity, personality & aesthetic expression, all of which will help you tell your brand story with purpose and meaning.

BRAND STRATEGY - Where you get clarity about your brand

We will delve deep into research and strategy for your brand, which is a mandatory part in order to design a thorough brand identity that truly speaks to your target audience and is set up for success with mind and logic, not just heart and beauty.

We will discover your:

● Brand Positioning Statement

● What, How, Why of your business

● Set out goals

● Outline Brand Mission

● Outline Brand Values

● Outline Your Brand Tone of Voice

● Dig into your Target Audience

● Perform Competitor Analysis

● All of which will help us Brand Map your brand

BRAND IDENTITY - Where we work together to develop the brand of your dreams

Once the strategy is done we will be able to present you with 2 visual direction options for you to choose from to make sure we are aligned on a singular vision for your brand identity development. You will have a chance to feedback to make sure we are on the right track. From there the magic begins! I will develop the full brand identity using following the 1 concept method. You will be presented with your brand identity at which point you will be able to use your revision rounds, give feedback. Once we are done I will design a Full Branding Guide for you to use a roadmap and guide on how to consistently apply your brand across every asset and every touch point. You will also receive your final files and any mockups, ready to launch your brand and see your vision come to life!

Things included in design development:

● Creative Direction (2 Moodboards)

● Custom Logo Suite (Primary, Secondary and Submark and any extras)

● Custom Colour Palette (hex, rgb, cmyk, pantone)

● Typography Suite

● Brand elements

● Brand Pattern

● Photography Art Direction

● Stock Photography Curation (if neccessary)

● Instagram Profile & Highlights Assets

● 2-3 Mockups to launch your new branding

● Extended Brand Identity Guide (A detailed PDF brand book with instructions on how to use & apply your brand across all brand touch points)

● Final Files (png + pdf + svg + ai + fig)

What's included

Discovery Call
1h Discovery call to dive deep into your business
Brand Strategy
Brand Positioning Statement, Mission, Values, Tone of Voice, Personality, Target Audience, Competitor Analysis, Brand Mapping. We will go through and dig into your business on our discovery call and then I will go off and do research that will not only inform the brand identity design and direction later, but also will give you clarity about your business and ways to present and market it to your ideal audience.
Creative Direction
2 Moodboards, based on Brand Strategy
Custom Logo Suite
Primary, Secondary, Submark, Favicon and any extras
Custom Colour Palette
HEX, RGB, CMYK, Pantone
Typography Suite
A system of fonts to go with your brand identity that will be consistently used across all of your digital and print touchpoints
Brand Elements
If there's any graphic vehicles or special elements that make sense for your brand to be used and add value to it, they will be designed as part of the brand development
Brand Pattern
You can use on packaging, print and web
Photography Art Direction
Stylistic curation for your brand imagery
Stock Photography Curation
If necessary in the case that you don't already have your own brand photography
Photography Treatment
If necessary I will do some light editing on your curated brand stock photography in Lightroom and Photoshop
Instagram Profile and Highlights
So you can launch yourself as the go to expert on your socials
2-3 Mockups
To launch your new brand!
Extended Brand Identity Guide
A detailed PDF brand book with instructions on how to use & apply your brand across all brand touch points
Final Files
PNG, PDF, SVG, FIG, AI