What's included

• Discovery Call

  1h Discovery call to dive deep into your business

• Brand Strategy

  Brand Positioning Statement, Mission, Values, Tone of Voice, Personality, Target Audience, Competitor Analysis, Brand Mapping. We will go through and dig into your business on our discovery call and then I will go off and do research that will not only inform the brand identity design and direction later, but also will give you clarity about your business and ways to present and market it to your ideal audience.

• Creative Direction

  2 Moodboards, based on Brand Strategy

• Custom Logo Suite

  Primary, Secondary, Submark, Favicon and any extras

• Custom Colour Palette

  HEX, RGB, CMYK, Pantone

• Typography Suite

  A system of fonts to go with your brand identity that will be consistently used across all of your digital and print touchpoints

• Brand Elements

  If there's any graphic vehicles or special elements that make sense for your brand to be used and add value to it, they will be designed as part of the brand development

• Brand Pattern

  You can use on packaging, print and web

• Photography Art Direction

  Stylistic curation for your brand imagery

• Stock Photography Curation

  If necessary in the case that you don't already have your own brand photography

• Photography Treatment

  If necessary I will do some light editing on your curated brand stock photography in Lightroom and Photoshop

• Instagram Profile and Highlights

  So you can launch yourself as the go to expert on your socials

• 2-3 Mockups

  To launch your new brand!

• Extended Brand Identity Guide

  A detailed PDF brand book with instructions on how to use & apply your brand across all brand touch points

• Final Files

  PNG, PDF, SVG, FIG, AI