What's included

• Market and Competitive Analysis (on Demand)

  The analysis is conducted in the form of benchmarking, It studies the successful experience of direct and indirect competitors to identify best practices, opportunities and potential weak spots.

• Target Audience & User Personas (on Demand)

  By defining the target audience and their goals and pain points, user personas are created. They are detailed profiles representing the key user segments, their characteristics, and motivations. Their perspective is used when designing a website to avoid bias and improve design efficiency.

• Wireframes

  Schematic representations showcasing the website's structure, layout, and functionality based on previously defined user needs, goals, and pain points

• Visual Design Mockups

  Visual representations of the website's screens, incorporating branding elements, colors, typography, and imagery. Complemented by an interactive prototype and mimicking an actual user journey through various touchpoints.

• Responsive Design

  Converting design based on breakpoints to ensure that designs are optimized for various devices and screen sizes, providing consistent user experiences across all platforms.

• Design System

  The design system serves as a library that documents all visual assets and interaction design guidelines, ensuring consistency across the website and scalability of the product.

• Iterative Refinement (up to 3 rounds)

  Collaborative design feedback and refinement process to iteratively improve the design based on user feedback and evolving business needs.