Full marketing audit 📋
Emilie Lebel
5
Starting at
$
2,500
About this service
Summary
The marketing audit provides a comprehensive evaluation of your current marketing strategy, including an analysis of your market, competition, and customer behaviour. You’ll receive data on your current performance, actionable recommendations, and a plan for implementing changes, with optional follow-up evaluations. The audit aims to optimize your marketing strategy, improve ROI, enhance brand awareness, better understand customers, and ultimately increase sales.
FAQs
What is a marketing audit, and why do I need one?
A marketing audit is a comprehensive evaluation of your current marketing strategy, including your target audience, brand identity, messaging, and overall performance. It helps identify areas for improvement and provides a roadmap for growth and success, optimizing your marketing efforts for better ROI.
How long does a marketing audit take?
The timeline can vary depending on the size and complexity of your business, but generally, it takes about 3 weeks to complete the full audit and present findings.
Can you help with implementing the recommendations?
Yes, I provide an implementation plan as part of the audit, and I can also assist in executing the recommended changes based on your needs.
How does a marketing audit help improve ROI?
By identifying inefficiencies and opportunities within your current strategy, the audit helps optimize your marketing spend, focusing efforts on high-impact tactics that enhance your ROI.
How is a marketing audit different from a standard consultation?
A marketing audit is a deeper, data-driven analysis of your marketing efforts that includes specific recommendations and an action plan, whereas a consultation often involves broader advice without the same level of detailed assessment.
What's included
Discovery call
A discussion to define your immediate marketing concerns, assess your current situation, and understand your goals with the audit.
Assessment of your current marketing strategy
Evaluation of target audience, brand identity, messaging, and overall performance.
Market and competitor analysis
Analysis of market trends, opportunities, and competitors.
Customer analysis
Insights into customer behaviour and preferences.
Evaluation of past marketing efforts
Review of all marketing channels, including website, social media, advertising, PPC, email, and events.
Mid-audit meeting
A 30-minute call to discuss current findings.
Recommendations + service proposal
Suggested changes or improvements to marketing strategies and tactics, including a recommended budget. Includes a service proposal outlining recommended services, strategies that I could help you complete.
Implementation plan
Detailed plan for executing the recommended changes.
Final project delivery
Presentation of marketing audit.
Recommendations
(5.0)
Client • May 7, 2024
Recommended
I worked with Emilie on various projects over several years. Emilie is very thoughtful, strategic, and genuinely loves marketing. I was impressed by her ability to create a striking brand in record time.
Client • Apr 26, 2024
Recommended
Emilie created exactly the website I had in mind and built my brand from scratch; turning my vision into a reality. She was very easy to collaborate with; we created a site plan on Notion, she asked the right questions, built detailed mock ups, and allowed me to revise my site using the Wix Editor platform. She's very professional, a quick communicator, and uses efficient tools to get the job done. I highly recommend Emilie; I look forward to working with her again!
Duration
3 weeks
Skills and tools
Industries
Work with me