Shopify Store Setup + Conversion-Ready Design

Erin Terpstra

Starting at

$

1,200

About this service

Summary

Launch your Shopify store with confidence. I’ll design and build a professional, mobile-friendly eCommerce site that aligns with your brand and is optimized for sales from day one.

Process

1. Discovery & Booking We’ll start with a discovery call or intake form to understand your goals, brand, and functionality needs. Once we align on scope, you'll receive a contract and invoice to officially book your project.
2. Onboarding & Prep You’ll receive a welcome guide, shared project folder, and checklist to gather everything we need—like brand assets, product info, and access to your Shopify account.
3. Strategy & Planning I’ll map out your store structure, navigation, and key features. We’ll review your brand voice and style to ensure alignment with the visual direction.
4. Theme Setup & Customization I’ll install your theme and tailor the colors, fonts, layout, and styling to reflect your brand. This is where your site starts coming to life!
5. Product Uploads & Content Entry Up to 10 products will be uploaded and formatted, including variants, pricing, and descriptions. I’ll also add in content for your core pages like Home, About, Shop, FAQ, and Contact.
6. UX Design & Mobile Optimization Every page is reviewed and optimized for user flow and mobile responsiveness, ensuring a seamless experience on any device.
7. Basic SEO Setup I’ll add SEO-friendly meta titles, descriptions, alt text, and URLs to help your store get discovered online.
8. Review & Revisions You’ll receive a preview link to review the full site and request up to 2 rounds of refinements. I’ll polish everything until it feels just right.
9. Launch Once you give the green light, I’ll run a pre-launch checklist and take your site live! You’ll receive a handoff guide with tutorials, logins, and key info for managing your store.

What's included

  • Theme Setup + Brand Customization

    Installation and configuration of a Shopify theme tailored to your brand—includes updates to colors, fonts, and layouts to match your visual identity and ensure a cohesive, on-brand experience throughout your site.

  • Up to 10 Products Added

    Initial upload and formatting of up to 10 products, including product images, descriptions, pricing, variants (like sizes/colors), and SEO-friendly titles and tags.

  • UX-Optimized Homepage + Key Pages

    Design and layout for your Home, Shop, About, Contact, and FAQ pages—focused on user experience, easy navigation, and clear calls to action to drive engagement and conversions.

  • Mobile Optimization

    Responsive design adjustments to ensure your website looks and functions seamlessly across all mobile devices and screen sizes—crucial for usability and conversions.

  • Basic SEO Setup

    Foundational on-page SEO including keyword-rich meta titles and descriptions, optimized image alt text, and clean URL structure to help your site rank better on search engines.

  • 1–2 Rounds of Revisions

    Collaborative feedback process with up to 2 rounds of refinements to fine-tune layout, copy, and visuals based on your input and business goals.

Duration

4 weeks

Skills and tools

UI Designer

Web Designer

Web Developer

Adobe Photoshop

Adobe Photoshop

Shopify

Shopify

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